TY - JOUR T1 - Corporate and Grassroot Frugal Innovation: A Comparison of Top-Down and Bottom-Up Strategies JF - Technology Innovation Management Review Y1 - 2016 A1 - Liza Wohlfart A1 - Mark Bünger A1 - Claus Lang-Koetz A1 - Frank Wagner KW - case studies KW - corporate frugal innovation KW - frugal innovation KW - grassroots frugal innovation KW - startups KW - sustainability AB - Frugal innovations aim at the development of basic solutions that are affordable for price-sensitive customer groups. This article looks at the similarities and differences between two major approaches, corporate and grassroot frugal innovation, and identifies initial ideas on how the two streams can learn from each other. The three pillars of sustainability (economic, environmental, and social) provide one of the guidelines for the comparison. The research is based on an analysis of case studies from various industries, six of which are presented in this article. PB - Talent First Network CY - Ottawa VL - 6 UR - http://timreview.ca/article/977 IS - 4 U1 - Fraunhofer IAO Liza Wohlfart (MA) works as a Scientist and Project Manager at the Competence Center R&D Management of Fraunhofer IAO in Stuttgart, Germany. She has long-term experience with national and international research and consulting projects. Topics of specific expertise include innovation management, business development, frugal innovation, and the human side of R&D. She has been the manager of large international projects, both EU- and industry-funded, where she has been responsible for the development of Community of Interests among Russian SMEs and the establishment of an Innovation Audit Tool for South-Australian SMEs. She is the editor of two books on knowledge management and business development, and she is the author of several scientific publications. She has delivered seminars and intermediary training sessions related to innovation as well as lectures on project management. Her international experience includes several European countries as well as Brazil, Russia, Australia, and Malaysia. U2 - Lux Research Mark Bünger is Vice President of Research at Lux Research. Since joining Lux in 2005, Mark Bünger has seeded, launched, and led many of the company’s intelligence services and consulting work, ranging from bio-based fuels and chemicals to big data in agriculture and healthcare. Mark previously worked at Forrester Research, Accenture, and several successful startups. His business education at Mälardalen Polytechnic (Sweden) and the University of Texas (United States) focused on market research, complemented by studies and lab work in neurology and bioengineering at the University of California (Berkeley and UCSF). He is a standing guest lecturer at UC Berkeley and collaborates widely on studies of innovation with Fraunhofer Institute (Germany), LUMS (Pakistan), Masdar (Abu Dhabi), and the Moscow State University of Mechanical Engineering, among others. U3 - Pforzheim University Claus Lang-Koetz is Professor for Sustainable Technology and Innovation Management at Pforzheim University in Pforzheim near Stuttgart, Germany. His research interests are management methods and tools that help companies to deal with innovation ideas and implement them into resource efficient products and solutions – while using new technologies where appropriate. Claus studied Environmental Engineering (Dipl.-Ing.) and Water Resources Engineering and Management (MSc) in Germany and the United States. He worked in applied research at University of Stuttgart and Fraunhofer Institute for Industrial Engineering from 2000 until 2009 and obtained a doctorate in Engineering Science (Dr.-Ing.) at the University of Stuttgart in 2006. From 2009 through 2014, he was Head of Innovation Management at Eisenmann SE, a plant engineering and equipment firm supplying, for example, systems for surface finishing technology worldwide. U4 - Fraunhofer IAO and Queensland University of Technology (QUT) Frank Wagner is Head of the Competence Centre R&D Management at Fraunhofer IAO and a lecturer in Technology Management at the University of Stuttgart, Germany. Based in Brisbane, Australia, as a Professor at Queensland University of Technology (QUT), Frank is working on R&D and innovation projects mostly relating to the Innovation Manufacturing CRC and Assistive Technologies. He has over two decades of experience in implementing numerous innovation and technology management, corporate development, and organizational design projects across various sectors in Australia, Asia, America, and Europe. ER -