TY - JOUR T1 - Escaping the ‘Faster Horses’ Trap: Bridging Strategic Foresight and Design-Based Innovation JF - Technology Innovation Management Review Y1 - 2019 A1 - Adam Gordon A1 - Rene Rohrbeck A1 - Jan Schwarz KW - design thinking, AB - Design thinking is inherently and invariably oriented towards the future in that all design is for products, services or events that will exist in the future, and be used by people in the future. This creates an overlap between the domains of design thinking and strategic foresight. A small but significant literature has grown up in the strategic foresight field as to how design thinking may be used to improve its processes. This paper considers the other side of the relationship: how methods from the strategic foresight field may advance design thinking, improving insight into the needs and preferences of users of tomorrow, including how contextual change may suddenly and fundamentally reshape these. A side-by-side comparison of representative models from each field is presented, and it is shown how these may be assembled together to create a foresight-informed design thinking process. PB - Talent First Network CY - Ottawa VL - 9 UR - https://timreview.ca/article/1259 IS - 8 U1 -

Aarhus University

Adam Gordon is Associate Professor at Aarhus University School of Business and Social Sciences, Denmark, and leader of its Strategic Foresight Research Network. He is the author of Future Savvy, American Management Association Press, and posts on future strategy in the management press at forbes.com/leadership. He is on the editorial board of Futures and Foresight Science, and co-editor of a special foresight and innovation issue of IEEE Transactions on Engineering Management.

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EDHEC

René Rohrbeck is Professor of Strategy and Continuous Innovation at EDHEC, France. He is author of Corporate Foresight: Towards a Maturity Model for Future Orientation of a Firm, Physica-Verlag. His editorial record includes being the managing editor of the special issue on Corporate Foresight for Technological Forecasting & Social Change. He is on the editorial board of Futures and Foresight Science, and co-editor of a special foresight and innovation issue of IEEE Transactions on Engineering Management.

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Reutlingen University

Jan Oliver Schwarz is Professor of Strategic Management at ESB Business School, Reutlingen University, Germany. He is a researcher and advisor on corporate foresight processes, strategy development, and business wargaming, and is co-author of Business Wargaming: Securing Corporate Value, Routledge.

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