TY - JOUR T1 - A Value Blueprint Approach to Cybersecurity in Networked Medical Devices JF - Technology Innovation Management Review Y1 - 2015 A1 - George Tanev A1 - Peyo Tzolov A1 - Rollins Apiafi KW - cybersecurity KW - ecosystem KW - market differentiation KW - networked medical devices KW - value proposition AB - Cybersecurity for networked medical devices has been usually “bolted on” by manufacturers at the end of the design cycle, rather than integrated as a key factor of the product development and value creation process. The recently released cybersecurity guidelines by the United States Food and Drug Administration (FDA) offer an opportunity for manufacturers to find a way of positioning cybersecurity as part of front-end design, value creation, and market differentiation. However, the technological architecture and the functionality of such devices require an ecosystem approach to the value creation process. Thus, the present article adopts an ecosystem approach to including cybersecurity as part of their value proposition. It extends the value blueprint approach suggested by Ron Adner to include an additional dimension that offers the opportunity to define: the potential locations of cybersecurity issues within the ecosystem, the specific nature of these issues, the players that should be responsible for addressing them, as well as a way to articulate the added cybersecurity value as a competitive differentiator to potential customers. The value of the additional blueprint dimension is demonstrated through a case study of a representative networked medical device – a connected insulin pump and continuous glucose monitor. PB - Talent First Network CY - Ottawa VL - 5 UR - http://timreview.ca/article/903 IS - 6 U1 - Carleton University George Tanev is a Master of Applied Science candidate in the Technology Innovation Management program at Carleton University in Ottawa, Canada. He holds a Master of Science in Engineering degree in Medicine and Technology from the Technical University of Denmark and a Bachelor’s degree in Biomedical and Electrical Engineering from Carleton University. George has industry and research experience in the development of portable medical device products. He also has interests in technology-based entrepreneurship, biomedical signal processing, medical device research and development, medical device regulatory affairs, and medical device cybersecurity. U2 - Carleton University Peyo Tzolov is a software engineer with a keen interest in entrepreneurship. He holds a Bachelor’s degree in Communications Engineering from Carleton University in Ottawa, Canada, and is currently a Master of Applied Science candidate in the Technology Innovation Management program, also at Carleton University. Peyo has several years of experience as a software engineer working on highly scalable and distributed systems. He is very interested in technology, particularly in the security concerns arising from the rapid evolution and adoption of technology. U3 - Carleton University Tamunoiyowuna Rollins Apiafi is a Master of Applied Science candidate in the Technology Innovation Management program at Carleton University in Ottawa, Canada. He holds a Bachelor's degree in Industrial Chemistry from the University of Port Harcourt, Nigeria. Rollins is one of the co-founders of insight lenz, which specializes in wearable medical technologies that monitors the wearer's eyes to track the state of their health. Rollins is interested in medical device cybersecurity, medical device regulatory bodies, and networked portable medical device research and development. ER -