TY - JOUR T1 - User Frustrations as Opportunities JF - Technology Innovation Management Review Y1 - 2012 A1 - Michael Weiss KW - entrepreneurship KW - opportunity development KW - user feedback KW - user frustrations KW - value propositions AB - User frustrations are an excellent source of new product ideas. Starting with this observation, this article describes an approach that entrepreneurs can use to discover business opportunities. Opportunity discovery starts with a problem that the user has, but may not be able to articulate. User-centered design techniques can help elicit those latent needs. The entrepreneur should then try to understand how users are solving their problem today, before proposing a solution that draws on the unique skills and technical capabilities available to the entrepreneur. Finally, an in-depth understanding of the user allows the entrepreneur to hone in on the points of difference and resonance that are the foundation of a strong customer value proposition. VL - 2 UR - http://timreview.ca/article/546 IS - 4 U1 - Carleton University Michael Weiss holds a faculty appointment in the Department of Systems and Computer Engineering at Carleton University, and he is a member of the Technology Innovation Management program. His research interests include open source business models, collective innovation, mashups and end-user development, product line engineering, and business patterns. Michael has published over 100 papers in conferences and journals. ER -