TY - JOUR T1 - Company Offers to Meet the Needs of Business-to-Business Customers: Customer Strategy and Orientation JF - Technology Innovation Management Review Y1 - 2020 A1 - Mikko Mäntyneva KW - B2B KW - customer orientation KW - customer strategy KW - Market offer KW - research and development KW - value proposition AB - Bridging the Gap between Open and User Innovation? Exploring the Value of Living Labs as a Means to Structure User Contribution and Manage Distributed Innovation. ER -