TY - JOUR T1 - Innovation Management in Living Lab Projects: The Innovatrix Framework JF - Technology Innovation Management Review Y1 - 2019 A1 - Dimitri Schuurman A1 - Aron-Levi Herregodts A1 - Annabel Georges A1 - Olivier Rits KW - assumption KW - business modelling KW - Innovation management KW - living labs KW - testing KW - user research KW - validation AB - Despite living labs being described as “orchestrators” and innovation intermediaries, there is scant literature providing concrete guidelines and tools for living lab practitioners on the topic of project-related innovation management. To address this need, we propose Innovatrix, an innovation management framework built upon existing business model and innovation management tools and frameworks and iterated based on practical experience in living lab projects. In this article, we illustrate the added value of the proposed framework through three practical case studies that lead to three propositions regarding innovation management in living lab projects. First, Innovatrix helps to scope the user involvement activities, which leads to greater efficiency and faster decision making. Second, Innovatrix forces the project owner to focus on a limited number of customer segments, which increases the speed of learning as the scarce entrepreneurial resources are dedicated to a limited number of segments. Third, Innovatrix allows practitioners to capture the iterations and pivots that were made during an innovation project, which helps to link specific outcomes with certain living lab activities. PB - Talent First Network CY - Ottawa VL - 9 UR - https://timreview.ca/article/1225 IS - 3 U1 - imec.livinglabs Dimitri Schuurman is the Team Lead of the Business model and User Research Team at imec.livinglabs. He holds a PhD and a Master’s degree in Communication Sciences from Ghent University in Belgium. Together with his imec colleagues, Dimitri developed a specific living lab offering targeted at entrepreneurs in which he has managed over 100 innovation projects. He is also active in the International Society for Professional Innovation Management (ISPIM) and in the European Network of Living Labs (ENoLL) as a living labs specialist. His main interests and research topics are situated in the domains of open innovation, user innovation, and innovation management. U2 - imec.livinglabs Aron-Levi Herregodts is an Innovation Manager at imec.livinglabs. He holds Master’s degrees in Communication Sciences (2013) and Complementary Business Economics (2014). He is the imec.livinglabs product owner of Innovatrix and applies this methodological approach on a day-to-day basis to a wide-variety of innovation projects. U3 - imec.livinglabs Annabel Georges is an Innovation Manager at imec.livinglabs. Within this “living-lab-as-a-service” she conducts user research to structurally support innovation development for SMEs. Next to this, she is also involved in several smart city projects. Her main research topics are drop-out and user engagement within field tests and working on the processes of current living lab practices. Annabel holds a Master’s degree in Communication Sciences with a specialization in New Media and Society from Ghent University. U4 - imec.livinglabs Olivier Rits is Program Manager at imec.livinglabs. He holds a Master’s degree in Applied Physics (Engineering) from Ghent University in Belgium. Previously, Olivier worked as a business developer for Alcatel-Lucent, where he was involved with many different technologies, and for the research group SMIT, where he was responsible for the business modelling practice in the context of SME living lab innovation projects. ER -