TY - JOUR T1 - Seeking 'Strategy' in Business Intelligence Literature: Theorizing BI as part of strategy research JF - Technology Innovation Management Review Y1 - 2020 A1 - Yassine Talaoui A1 - Marko Kohtamäki A1 - Risto Rajala KW - Business intelligence (BI) KW - Conceptualization KW - definition. KW - literature review KW - strategy as practice KW - strategy content KW - strategy process KW - strategy realms AB - This paper connects the business intelligence (BI) literature with research in strategic management by plotting the existing research strands on BI: environmental scanning, competitive intelligence, executive information systems, and business intelligence, against the strategic dimensions of a) orientation (External vs. Internal), b) focus (Content vs. Process), and c) practice realms. The article accordingly offers a new re-conceptualization of BI as a strategic artifact across four strategic clusters: BI as a system, BI as a planned process, BI as a product, and BI as a decisional paradigm. This conceptual article contributes to the literature by integrating disparate views on BI and placing them within the content, process, and practice streams of strategy research. PB - Talent First Network CY - Ottawa VL - 10 UR - timreview.ca/article/1387 IS - 9 U1 - University of Vaasa Yassine Talaoui is a researcher at the School of Management at the University of Vaasa, where he teaches business models and strategy work. His research interests focus on strategy work, practice theory, BI analytics, materiality, and sociomateriality. U2 - University of Vaasa Marko Kohtamäki is a Professor of Strategy, director of the "Strategic Business Development" (SBD) research group at the University of Vaasa, and visiting professor at the University of South-Eastern Norway, as well as the Luleå University of Technology. Prof. Kohtamäki takes special interest in digital servitization, organizational change, strategic practices, and business intelligence. U3 - Aalto University Risto Rajala is an Associate Professor of Service Engineering and Management at Aalto University, School of Science. His research focuses on the digitalization of operations and services, the transformation of technology-based business, and the management of complex product-service systems. ER -