TY - JOUR T1 - The Impact of Digitalization and Resources on Gaining Competitive Advantage in International Markets: Mediating Role of Marketing, Innovation and Learning Capabilities JF - Technology Innovation Management Review Y1 - 2019 A1 - Yan Yin Lee A1 - Mohammad Falahat KW - competitive advantage KW - digitalization KW - innovation KW - international entrepreneurship KW - Learning Capabilities KW - marketing KW - SMEs AB - International Entrepreneurship as a field of studies depends on digitalization as an essential factor that drives internationalization. Riding on the wave of digitalization, firms can produce and market their products and services globally through digital platforms with reduced costs and time savings. Yet, digitalization as a determinant of competitive advantages for small and medium enterprises in international markets is rarely examined. This study fills the gap by testing the direct and indirect effects of digitalization on enterprise, specifically focusing on price, product and service advantages in digitalized international markets. Based on the data collected from 143 exporting SME manufacturers in Malaysia, results from our analysis revealed that digitalization has no direct effect on competitive advantage, but rather has strong indirect effects on product and service advantages. Managers and policymakers can thus leverage digitalization to improve their company's internationalization plans according to its intended competitive strategies. PB - Talent First Network CY - Ottawa VL - 9 UR - timreview.ca/article/1281 IS - 11 U1 -
Universiti Tunku Abdul Rahman 

Yan Yin Lee is a scholarship recipient funded by Malaysia’s Ministry of Education (MoE) under FRGS scheme (FRGS/1/2017/SS01/UTAR/02/3) at the Faculty of Accountancy and Management (FAM), Universiti Tunku Abdul Rahman (UTAR), Sungai Long campus, Malaysia. She received the Best Graduate Award in the School of Applied Physics from the Universiti Sains Malaysia (USM), majoring in Applied Physics and minoring in Management Studies. She has been a Senior Management Consultant and trainer in Quality and Environmental Management Systems for over ten years and has consulted more than 100 companies from various industries. She is currently pursuing her Masters of Philosophy. Her research interests include SME internationalisation, SME digitalization, and government support programs.

 

U2 -
Universiti Tunku Abdul Rahman
 
Mohammad Falahat is currently at the Faculty of Accountancy and Management (FAM), Universiti Tunku Abdul Rahman (UTAR), Sungai Long campus, Malaysia. He is the Chairperson for the Centre for Sustainable Development and Corporate Social Responsibility (CSDCSR) in Business at UTAR. He was awarded a grant to conduct research in the field of International Entrepreneurship by Malaysia’s Ministry of Education (MoE) under FRGS scheme (FRGS/1/2017/SS01/UTAR/02/3). He holds a Doctorate of Business Administration from Universiti Sains Malaysia (USM) where he received a Gold Medal Award for the Best Doctor of Business Administration. His interests cover SMEs internationalisation, International Entrepreneurship, business strategies, and born global. His academic work has been presented at international conferences as well as published in reviewed journals and books.
ER -