TY - JOUR T1 - The Emergence of the Lean Global Startup as a New Type of Firm JF - Technology Innovation Management Review Y1 - 2015 A1 - Erik Stavnsager Rasmussen A1 - Stoyan Tanev KW - born global firm KW - early internationalization KW - effectuation theory KW - hypothesis-driven entrepreneurship KW - international entrepreneurship KW - lean and global start-up KW - lean and global startup KW - lean startup KW - technology adoption lifecycle AB - This article contributes to the interplay between international entrepreneurship, innovation networks, and early internationalization research by emphasizing the need to conceptualize and introduce a new type of firm: the lean global startup. It discussed two different paths in linking the lean startup and born-global internationalization strategies. The first path refers to generic lean startups that have undertaken a rapid internationalization strategy (i.e., lean-to-global startups). The second path refers to startups that have started operating on global scale since their inception and adopted the lean startup approach by seamlessly synergizing their global and lean product development activities. The article emphasizes several aspects that could be used as part of the theoretical foundation for conceptualizing lean global startups as a special new type of firm: i) the emergent nature of their business models, including the challenges of partnership development on a global scale; ii) the inherently relational nature of the global resource allocation processes; iii) the integration of the entrepreneurial, effectuation, and global marketing perspectives; iv) the need to deal with a high degree of uncertainty, including the uncertainty associated with cross-border business operations; and v) linking the ex-ante characteristics of lean startups with the ex-post characteristics of born-global firms in order to develop a technology adoption marketing perspective that considers the “crossing the chasm” process as a successful entry into a global market niche. PB - Talent First Network CY - Ottawa VL - 5 UR - http://timreview.ca/article/941 IS - 11 U1 - University of Southern Denmark Erik S. Rasmussen is an Associate Professor in the Department of Marketing and Management at the University of Southern Denmark in Odense. He received his PhD in 2001 from the University of Southern Denmark, focusing on the fast Internationalizing of Danish small and medium-sized firms. His research focuses especially on international entrepreneurship and born-global firms. In recent years, he has particularly focused on studying international entrepreneurs that can avoid domestic path dependence by establishing ventures that, from the beginning, develop routines for a multi-cultural workforce, coordinate resources across nations, and target customers in several geographic places simultaneously. U2 - University of Southern Denmark Stoyan Tanev is an Associate Professor in the Department of Technology and Innovation, Faculty of Engineering, University of Southern Denmark in Odense. He is also an Adjunct Professor in the Department of Systems and Computer Engineering at Carleton University in Ottawa, Canada, where he was previously a faculty member in the Technology Innovation Management Program. He has a MSc and a PhD in Physics jointly from the University Pierre and Marie Curie, Paris, France and the University of Sofia, Bulgaria, a PhD in Theology from the University of Sofia, Bulgaria, an MEng in Technology Innovation Management from Carleton University, Canada, and an MA from the University of Sherbrooke, Canada. He has multidisciplinary research interests with a focus on the fields of technology innovation management, global technology entrepreneurship, business model design and value co-creation. Dr. Tanev is Senior IEEE member, as well as member of the editorial boards of the Technology Innovation Management Review and the International Journal of Actor-Network Theory and Technological Innovation. ER -