TY - JOUR T1 - The Role of Analytics in Data-Driven Business Models of Multi-Sided Platforms: An exploration in the food industry JF - Technology Innovation Management Review Y1 - 2020 A1 - Diane Isabelle A1 - Mika Westerlund A1 - Mohnish Mane A1 - Seppo Leminen AB - The collection and use of data play an increasingly important role in the growth and success of today’s digital multi-sided platforms (MSPs). However, many aspiring MSPs lack effective strategies for using data to establish a profitable data-driven business model (DDBM). This study explores how MSPs in the food industry can utilize data to develop such a DDBM. Based on an analysis of seven illustrative cases of high-growth MSPs, namely food delivery and meal kit providers, the study identifies eight factors that reveal the role of analytics in those firms’ DDBM, and further classifies them into three DDBM boosters. The findings contribute to our extant knowledge on MSPs and DDBM by addressing how digital platforms in the food industry can leverage big data to optimize their current business processes, predict future value of their product and service offerings, and develop their partnerships. PB - Talent First Network CY - Ottawa VL - 10 UR - timreview.ca/article/1371 IS - 7 U1 - Carleton University Diane Isabelle is an Associate Professor of International Business. Her research focuses broadly on the areas of science, innovation and techno-entrepreneurship within a global context. Specifically, her research is organized around the following three inter-related themes: 1) International entrepreneurship & ecosystems, 2) Internationalization (International New Ventures and SMEs), 3) Global collaborative research and Science, Technology and Innovation policy. In addition to these themes, she is researching and publishing on Technology-integrated and international interdisciplinary experiential learning in higher education. Prior to joining Sprott in 2011, Dr. Isabelle worked in several senior executive roles related to science, technology and industrial research (Industrial Research Assistance Program - IRAP) at the National Research Council of Canada (NRC), the Government of Canada’s premier research and technology organization. She started her career as a project engineer for several multinational firms, including General Electric, Esso and Boeing Aerospace. U2 - Carleton University Mika Westerlund, DSc (Econ), is an Associate Professor at Carleton University in Ottawa, Canada. He previously held positions as a Postdoctoral Scholar in the Haas School of Business at the University of California Berkeley and in the School of Economics at Aalto University in Helsinki, Finland. Mika earned his doctoral degree in Marketing from the Helsinki School of Economics in Finland. His research interests include open and user innovation, the Internet of Things, business strategy, and management models in high-tech and service-intensive industries. U3 - NTT Data Mohnish Mane, MEng, is a Senior Business Analyst at NTT Data Canada. Previously, he held a similar position at Tata Consultancy services. Mohnish earned his Master’s degree in Technology Innovation Management at Carleton University, focussing on data driven business models. He is a solutions-driven business analyst with diverse experience in Power, Healthcare and Oil and Gas industries where he has lead cross functional teams in the development, documentation and delivery of complex IT projects. In his free time, he is involved in conducting various cooperate social responsibility events and volunteering opportunities. U4 - University of South-Eastern Norway Seppo Leminen is a Full Professor of Innovation and Entrepreneurship in the USN School of Business at the University of South-Eastern Norway in Norway, a Research Director at Pellervo Economic Research in Finland, an Adjunct Professor of Business Development at Aalto University in Finland and an Adjunct Research Professor at Carleton University in Canada. He holds a doctoral degree in Marketing from the Hanken School of Economics and a doctoral degree in Industrial Engineering and Management in the School of Science at Aalto University. His research and consulting interests include living labs, open innovation, innovation ecosystems, robotics, the Internet of Things (IoT), as well as management models in high-tech and service-intensive industries. Results from his research have been reported in Industrial Marketing Management, the Journal of Cleaner Production, the Journal of Engineering and Technology Management, the Journal of Business & Industrial Marketing, Management Decision, the International Journal of Innovation Management, and the Technology Innovation Management Review, among many others. ER -