TY - JOUR T1 - Value Propositions for the Internet of Things: Guidance for Entrepreneurs Selling to Enterprises JF - Technology Innovation Management Review Y1 - 2017 A1 - David Hudson KW - entrepreneurship KW - guide KW - Internet of Things KW - offers KW - value propositions AB - This article provides entrepreneurs with guidance to help understand and express the specific and compelling value proposition for their Internet of Things (IoT) offer. IoT enables such a wide range of possible short- and long-term opportunities that IoT entrepreneurs may fall into the trap of considering IoT generally rather than positioning their offer to a buyer in a specific manner that helps win deals. The process of understanding and expressing a compelling value proposition will help the IoT entrepreneur focus their offer, understand who the real buyer is, and demonstrate tangible value to that buyer in a manner that is directed towards winning deals. PB - Talent First Network CY - Ottawa VL - 7 UR - http://timreview.ca/article/1116 IS - 11 U1 - David Hudson is a technology management professional who has 30 years experience in industry and academia. Most recently he led new business incubation within the Chief Technology Office at Dell EMC. He is an Executive in Residence at the University of New Brunswick’s Technology Management and Entrepreneurship program. He has been a Lecturer in technology innovation in the MBA program at Carleton University’s Eric Sprott School of Business, a Director of Lead to Win, the Chair of the Ontario Centres of Excellence ICT advisory board, and a consultant to technology firms. Previously, he was the Vice President of advanced research and development at Nortel and has had an extensive career in technology business management as well as R&D. David received his Bachelor's and Master's degrees in Systems Design Engineering from the University of Waterloo, Ontario, Canada. His Doctorate is from Carleton University in Ottawa, Canada, where his research focused on employee innovation on-the-job. ER - TY - JOUR T1 - Value Co-creation: Lessons from Lead to Win Ecosystem JF - Open Source Business Resource Y1 - 2009 A1 - Tony Bailetti A1 - David Hudson AB - While the concepts of value co-creation and business ecosystems have become dominant, there is lack of conceptual clarity as to the role of co-creation in a business ecosystem. The objective of this article is to provide concrete examples of co-creation in vendor neutral ecosystems using lessons learned from operating the Lead to Win ecosystem. In a vendor neutral ecosystem, no vendor dominates and membership is open to all individuals and organizations that meet specific criteria. The article is organized into three sections. The first section provides a short description of the Lead to Win ecosystem. The second section uses concrete examples to illustrate the lessons learned about co-creation in vendor neutral ecosystems. The third section describes key takeaways based on our five months experience operating the keystone of the Lead to Win ecosystem. PB - Talent First Network CY - Ottawa UR - http://timreview.ca/article/308 IS - December 2009 U1 - Carleton University Tony Bailetti is an Associate Professor in both the Department of Systems and Computer Engineering and the Eric Sprott School of Business at Carleton University, Ottawa, Canada. His research and teaching support Carleton's Technology Innovation Management program. Professor Bailetti is the Director of Ontario's Talent First Network and the Executive Director of Coral CEA. U2 - Lead to Win David Hudson is the Director of the Lead to Win program and is with Ontario's Talent First Network. He is pursuing doctoral studies at Carleton University's Eric Sprott School of Business with a focus on how communications enabled applications selected by knowledge workers affect their productivity. Previously, Mr. Hudson was Nortel's Vice President for Advanced Research and Technology Labs and has had an extensive career in technology and product line management, working in all of Nortel's product lines. Mr. Hudson received Bachelor's and Master's degrees in Systems Design Engineering from the University of Waterloo. ER -