%0 Journal Article %J Technology Innovation Management Review %D 2016 %T A Process for Co-Creating Shared Value with the Crowd: Tourism Case Studies from a Regional Innovation System in Western Switzerland %A Vincent Grèzes %A Béatrice Girod Lehmann %A Marc Schnyder %A Antoine Perruchoud %K business models %K co-creation %K crowdsourcing %K innovation %K regional innovation system %K shared value %K tourism %K tourism cluster %X Despite the presence of a regional innovation system, the gross value added attributed to tourism in the Swiss region of Valais is declining. Innovation policies fostering private initiatives and collaboration between companies, researchers, and coaching services have been reinforced recently, and policy instruments are in place to support strategic industries. However, no incitement instrument is dedicated to supporting the co-creation and the creation of shared value through local actors. This article presents a co-creation process of shared value and the lessons learned while implementing a new mode of innovation and entrepreneurship in two case studies in the peripheral region of Valais, Switzerland. The aim of the process is the co-creation of shared value-based business models, with an emphasis on the use of crowdsourcing to find new ways to create shared value. %B Technology Innovation Management Review %I Talent First Network %C Ottawa %V 6 %P 32-39 %8 11/2016 %G eng %U http://timreview.ca/article/1033 %N 11 %1 University of Applied Sciences of Western Switzerland Vincent Grèzes is a Professor of Business Administration at the University of Applied Sciences of Western Switzerland in Sierre. He holds a PhD in Political Science and joined the Entrepreneurship & Management Institute of the University of Applied Sciences of Western Switzerland in 2011. Vincent has professional experience in the areas of business intelligence, and industry and strategic market research. His current research areas are business and tourism innovation, creation of shared value, and regional development. %2 University of Applied Sciences of Western Switzerland Béatrice Girod Lehmann is a Scientific Collaborator at the Institute of Entrepreneurship & Management of the University of Applied Sciences Western Switzerland in Sierre. She has participated in several research projects aimed at developing solutions for SMEs and has worked on various topics such as the internationalization of SMEs in the French part of Switzerland, technological innovation, the functional economy, and fostering the entrepreneurial spirit. She is also involved in the BusiNETvs project, a platform for innovation and entrepreneurship for academics and professionals from the Valais, and is the Executive Head of the MAS HES-SO in Quality & Strategy Management. Béatrice holds a UAS degree in Business Administration and a Master of Advanced Studies in Quality & Strategy Management. %3 University of Applied Sciences of Western Switzerland Marc Schnyder is a Professor of Tourism and Business Administration at the University of Applied Sciences of Western Switzerland in Sierre, where he is also the Head of the Institute of Tourism. He holds a French/German bilingual license from the University of Fribourg, specializing in economic and financial policy. After a one-year internship at the Swiss National Bank (SNB) in Zurich in the field of banking economy, he wrote a doctoral thesis at the University of Fribourg on the theme of investment theory. He was then a Research Assistant at the Private Hochschule Wirtschaft PHW Bern, where he worked in the field of applied research and development. His current research areas are tourist innovation process, international tourism issues, tourism policy, and the regional economy. %4 University of Applied Sciences of Western Switzerland Antoine Perruchoud is a Professor at the University of Applied Sciences of Western Switzerland in Sierre and is Head of the Entrepreneurship & Management Institute. He is committed to training and supporting young entrepreneurs, and he is one of the initiators and directors of the university's Entrepreneurship Business Experience Program. The goal of this interdisciplinary training program is to foster and promote innovation and entrepreneurship among future graduates through the university's "school enterprise". Antoine graduated in Economics and Social Sciences from the University of Fribourg, Switzerland, and holds a master's degree from Western Washington University in the United States. %R http://doi.org/10.22215/timreview/1033