%0 Journal Article %J Technology Innovation Management Review %D 2018 %T To Internationalize or Not to Internationalize? A Descriptive Study of a Brazilian Startup %A Flavia Luciane Scherer %A Italo Fernando Minello %A Cristiane Krüger %A Andréa Bach Rizzatti %K entrepreneurial %K innovation %K internationalization %K startups %K technology %X This study examines the failed internationalization experience of a Brazilian high-tech startup. The research methodology of the study is descriptive and aims to explore whether this startup should re-internationalize, despite an unsuccessful first experience. Based on interviews with the founders, it was found that the initial internationalization took place in an incipient way, in the heat of the moment. The lack of success with the initial internationalization did not shake the directors of the startup, who aim to return to internationalization, now in a consolidated way and counting on the advice of an investor. Despite its bitter first experience, should the startup try again? Through an analysis of the lessons learned from the startup’s initial failure and insights from its consideration of a possible second attempt, this study contributes to the literature on competitiveness, internationalization, and international entrepreneurship. %B Technology Innovation Management Review %I Talent First Network %C Ottawa %V 8 %P 38-46 %8 03/2018 %G eng %U http://timreview.ca/article/1145 %N 3 %1 Federal University of Santa Maria Flavia Luciane Scherer is an Associate Professor in the Graduate Program in Administration at the Federal University of Santa Maria in southern Brazil. She received her doctorate in Administration in 2007 from the Federal University of Minas Gerais, Brazil, focusing on international business, consolidation, and strategic administration. In recent years, she has focused especially on studying the internationalization of companies, technological innovations, and strategic management. %2 Federal University of Santa Maria Italo Fernando Minello is an Adjunct Professor of the Post-Graduate Program in Administration at the Federal University of Santa Maria in southern Brazil. He received his PhD in Management in 2010 from the Faculty of Economics, Administration and Accounting of the University of São Paulo, Brazil, focusing on business failure. His current research focuses on entrepreneurial behaviour and business failure. He has also studied and published articles and books on the topics of resilient behaviour, behavioural entrepreneurial characteristics, entrepreneurial intent and attitude, and startups. %3 Federal University of Santa Maria Cristiane Krüger is a doctoral student in the Postgraduate Program in Administration of the Federal University of Santa Maria in southern Brazil. She is currently studying entrepreneurial behaviour and entrepreneurial intent. Her work experience was acquired through the practice of teaching and research in entrepreneurship. %4 Federal University of Santa Maria Andréa Bach Rizzatti is a master’s student in the Postgraduate Program in Administration of the Federal University of Santa Maria in southern Brazil. She is currently studying organizational strategy and internationalization. %R http://doi.org/10.22215/timreview/1145