%0 Journal Article %J Technology Innovation Management Review %D 2018 %T In Competition with Oneself: A Qualitative Inquiry into Amazon’s Entrepreneurial Culture %A Dev K. Dutta %K corporate entrepreneurship %K entrepreneurial culture %K entrepreneurial orientation %K innovation %K qualitative methods %X Utilizing a historiographic approach based on Amazon’s Letters to Shareholders (LTS) over a twenty-year timeframe (1997–2016), this article identifies the discerning features of the company’s entrepreneurial culture that enabled it to become one of today’s most innovative organizations. A content analysis of the LTS while coding for underlying theoretical themes reveals Amazon’s entrepreneurial culture has been increasingly celebrating a spirit of “Self-Competition”, and by embracing ideas such as “Day 1 Mentality”, “Customer Centricity”, and “Human Capital Focus”. The study findings have useful insights for entrepreneurs, founding teams, and corporate managers engaged in developing an entrepreneurial culture within their own organizations. %B Technology Innovation Management Review %I Talent First Network %C Ottawa %V 8 %P 5-14 %8 06/2018 %G eng %U http://timreview.ca/article/1161 %N 6 %1 University of New Hampshire Dev K Dutta is an Associate Professor of Strategic Management and Entrepreneurship in the Management Department at the University of New Hampshire in the United States. His research and teaching focus on the intersection of entrepreneurship and innovation, especially the way these concepts apply at the firm and ecosystem levels. Dev has over 25 research publications in his field in peer-reviewed journals as well as books, book chapters, and research monographs. He also holds national certifications as an academic coach and facilitator in technology entrepreneurship, innovator mindset, lean launch pad, and design thinking (MIT and Stanford D-School). Before joining academia, Dev worked for 15 years as a corporate strategy consultant in some of the largest Indian IT multinationals. %R http://doi.org/10.22215/timreview/1161