%0 Journal Article %J Technology Innovation Management Review %D 2018 %T A Practice Method for Studying Creative Communities %A Pekka Buttler %K communities %K creativity %K innovation %K practice %K research method %K teamwork %X Explaining innovation – even merely spotting it actually happening – is difficult. In this article, I introduce an industry-friendly approach that will enable practitioners and researchers alike to observe, interpret, and understand the different types of creativities – the raw materials necessary for innovation – that happen in creative communities. The Practice Method for Studying Creative Communities (PMSCC) is based on theories developed by Nonaka and Takeuchi. However, unlike mainstream practice-oriented methods, the PMSCC does not necessitate the use of theory-heavy conceptualizations; instead, it focuses on the everyday, creative micro-interactions in communities. As I describe in this article, the PMSCC offers practitioners and researchers an effective way to gain new insights into an otherwise relatively opaque process. Besides outlining the method, I also present results from a research project utilizing the PMSCC, showing how the method can produce worthwhile findings, foster new insights, and help practitioners hone their creative processes. %B Technology Innovation Management Review %I Talent First Network %C Ottawa %V 8 %P 22-31 %8 11/2018 %G eng %U https://timreview.ca/article/1197 %N 11 %1 Hanken School of Economics Pekka Buttler, M.Sc. (Econ), is a doctoral student at the Hanken School of Economics in Helsinki, Finland, where he is researching conceptual design in IT projects. His other academic interests range from leading knowledge work to software business management. Besides research, Pekka involves himself in teaching and consulting by utilizing his more than 15 years of experience within the IT industry. %R http://doi.org/10.22215/timreview/1197