%0 Journal Article %J Technology Innovation Management Review %D 2019 %T Digital Payments: Impact Factors and Mass Adoption in Sub-Saharan Africa %A Leigh Soutter %A Kenzie Ferguson %A Michael Neubert %K adoption %K blockchain %K FinTech %K mobile money %K non-consumption %K payments %K sub-Saharan Africa %X This study explores impact factors that affect the adoption of digital payment systems in sub-Saharan Africa. In this article, we investigate the impact factors that subject-matter experts consider most important to the success of FinTech payment models. The data and their responses are evaluated through the lens of Christensen’s market-creation theory, which contends that the adoption of market-creating innovations by a mass swathe of heretofore non-consumers “pulls” framework conditions into place, including missing infrastructure and enabling regulation. Then, we compare the findings with the literature and three case studies of mobile money adoption in Kenya, South Africa, and Nigeria. This study addresses a gap in the literature regarding the payment and money transfer segment of FinTech innovations in Africa using a multiple case study methodology. We drew together information from multiple sources, including semi-structured interviews, archival data in the form of industry and regulatory reports, and observational field notes. Our findings suggest that enabling environments (Kenya) do jumpstart adoption and difficult frameworks (Nigeria) do evolve. This study will help FinTech innovators, academics, and policymakers to understand how technology and framework conditions impact payment business models in Africa. %B Technology Innovation Management Review %I Talent First Network %C Ottawa %V 9 %P 41-55 %8 07/2019 %G eng %U https://timreview.ca/article/1254 %N 7 %1 International School of Management (ISM) Paris Leigh Soutter is a Vice President at Florence Venture Partners, an angel investment group in Silicon Valley that helps entrepreneurs start great businesses. She holds a PhD in GES Hydrogeology from Stanford University in the United States and has leveraged her experience with scientific computing as a technology consultant, entrepreneur, and investor. Dr. Soutter currently is working towards a second PhD at the International School of Management (ISM) in Paris where her dissertation research involves the role of innovative technologies in emerging markets. %2 International School of Management (ISM) Paris Kenzie K. Ferguson is a recognized leader in corporate social responsibility (CSR). She built an award-winning CSR department for a multinational S&P 500 Company. Ms. Ferguson recently joined Delta Dental of California as their Vice President of Foundation and CSR. She is distinguished as an influencer with a growth mindset, creative problem-solving skills, and an ability to achieve goals with limited resources. Ms. Ferguson holds a Bachelor of Arts in Russian Studies from the University of California in the United States and an MBA from Nyenrode University in the Netherlands, and she is currently a PhD candidate at the International School of Management (ISM) in Paris. %3 International School of Management (ISM) Paris Michael Neubert is a Professor at the International School of Management (ISM) in Paris, France, where he obtained his PhD and is now also Chair of the Strategic Management Committee. He teaches doctoral-level courses in FinTech, valuation and acquisition, and international finance, among other subjects. His research interests concern the valuation and the development of innovative high-tech startups from emerging markets. Michael is a member of the Academy of Management, and he is a partner of a private equity firm that invests in high-tech startups and supports them in the development of new foreign markets. %R http://doi.org/10.22215/timreview/1254