%0 Journal Article %J Technology Innovation Management Review %D 2020 %T Enabling Rapid Product Development through Improved Verification and Validation Processes %A Antti Perttula %A Joni Kukkamäki %K agile %K requirements %K set-based design %K validation %K Verification %X Fierce competition in consumer electronics market has raised a lot of challenges for product development. Products now must enter to the market as fast as possible. The verification and validation (V&V) process is normally the most resource-demanding activity in product development (PD), and thus also has huge potential for improvement. The V&V process is traditionally executed near the end of the development process, and is one of the most critical activities because it identifies design errors. Error correction for a nearly complete product is often difficult and therefore can cause unexpected delays in product delivery. Performing V&V activities in early phases of the PD process and utilising V&V methods other than testing has proven to be a good approach to reduce risks associated with taking a long time to reach the market. However, V&V can only be carried out when verifiable requirements exist. This paper focuses on the importance of moving V&V activities to each phase of PD by defining the requirements for components and modules. In addition, we explore how some of product-level requirements can be verified before a product has been integrated, and explain the difference between definitions of verification and validation requirements. Finally, we present the idea of changing the focus of verification activities from being set-based in the early phase of development, to being point-based when the product is close to completion. %B Technology Innovation Management Review %I Talent First Network %C Ottawa %V 10 %P 25-36 %8 03/2020 %G eng %U timreview.ca/article/1334 %N 3 %1 TAMK Dr. Antti Perttula is Principal Lecturer of Systems Engineering and Head of Aircraft Engineering Education at Tampere University of Applied Sciences (TAMK). In 2019, he was a Visiting Professor at the München University of Applied Sciences. Before academia, Perttula held several senior management positions in R&D organisations in the industry, military and civil aviation. Currently, Perttula works in rapid PD and in drone technology, including autonomous flying. He has worked in several countries in Europe, Asia and Africa. %2 HAMK Joni Kukkamäki acts as a Research Manager in the HAMK Smart Research Unit. He runs the Digital Solutions and Platforms team whose role is to provide technology-based research and development activities for the needs of HAMK research and industry. Focus areas for the team are software development, the Internet of Things, Game Engines and data analytics. Kukkamäki is a Bachelor of Business Administration (IT) graduate and is currently running his MSc (Computer Science) at Tampere University. %& 25 %R http://doi.org/10.22215/timreview/1334