%0 Journal Article %J Technology Innovation Management Review %D 2021 %T Expect the Unexpected: Investigating co-creation projects in a Living Lab %A Katharina De Vita %A Riccardo De Vita %K co-creation %K innovation %K Innovation management %K Living lab %K Open innovation %X Living Labs (LLs) are complex multi-stakeholder environments that enable real-life testing and experimentation of products, services, and systems. Despite increasing attention by practitioners as well as policymakers, and growing scholarly interest in the field, the literature exploring congruency between organisational objectives and outcomes when utilising LLs is still scarce. To fill this gap, a qualitative case study is employed to gain an in-depth understanding of objectives and project outcomes of organisations utilising LLs. The LL JOSEPHS® was chosen as this study's empirical context, in which 14 different projects were analysed. In-depth interviews revealed eight categories of measurable project outcomes: market acceptance, price acceptability, exposure, product testing, market intelligence, legitimisation, method testing, and networking. This study not only highlights what companies have achieved in comparison to their original project objectives, but also identifies additional unplanned outcomes that they accomplished. The findings offer important project-level insights into the potential and limitations of LLs. The results form a basis upon which to develop a better understanding of how innovation performance can be nurtured in LLs. Insights from the study may also help firms and facilitators by providing a deeper understanding of LLs at an individual project-level, and by articulating potential objectives and outcomes associated with organisations' involvement in LLs. %B Technology Innovation Management Review %I Talent First Network %C Ottawa %V 11 %P 6-20 %8 12/2021 %G eng %U timreview.ca/article/1461 %N 9/10 %1 University of Greenwich Katharina De Vita is Lecturer in Creativity and Innovation in the Department for Systems Management and Strategy at the University of Greenwich Business School. Prior to joining the University of Greenwich, she was Research Associate at the Centre for Science, Technology and Innovation Policy (CSTI) at the University of Cambridge. Katharina holds a PhD from the University of Cambridge and a master’s degree from the London School of Economics. Her main research interests are situated in the domains of open innovation, user innovation, and innovation management. She has published journal articles, conference papers, and blogs on living labs. %2 University of Greenwich Riccardo De Vita is Associate Professor in Management at the University of Greenwich, where he is also Head of Department – Human Resources and Organisational Behaviour. Riccardo obtained his PhD at Universita’ Carlo Cattaneo – LIUC. Riccardo’s research interests lie in the field of innovation management, higher education management, and organisational networks. He regularly takes part in commissioned research projects, where he applies his expertise in Social Network Analysis. Riccardo has extensive leadership experience in both the public and private Higher Education sector. %& 6 %R http://doi.org/10.22215/timreview/1461