%0 Journal Article %J Technology Innovation Management Review %D 2015 %T Toward a New Understanding of Creative Dynamics: From One-Size-Fits-All Models to Multiple and Dynamic Forms of Creativity %A Stephen Cummings %A Chris Bilton %A dt ogilvie %K action-embedded creativity %K creative dynamics %K creativities %K creativity %K creativitying %K innovation %K management %X This article proposes an alternative to a managerial "best practice" approach to creativity based on the notion of creativity as a singular concept. Our alternative draws on three fundamental ideas that are emerging in different pockets of the creativity literature in a way that can be readily conceptualized and applied in practice. The first idea is that creativity is really about "creativities", or a cluster of different and discrete qualities that can be combined to suit the context in which they operate. The second is that creativity is not static: it is about "creativitying", or the action and the practice of combining these creativities, which evolve over time. The third is that being creative in organizations is not an individual act: rather, it is the multiple activities of groups as they go about creativitying. %B Technology Innovation Management Review %I Talent First Network %C Ottawa %V 5 %P 14-24 %8 07/2015 %G eng %U http://timreview.ca/article/910 %N 7 %1 Victoria University of Wellington Stephen Cummings is Professor of Strategy and ICMCI Academic Fellow at Victoria Business School, Victoria University of Wellington, New Zealand. He has published on strategy, creativity, and management history in a range of journals including the Academy of Management Learning and Education Journal, Academy of Management Perspectives, Human Relations, Long Range Planning, and Organization Studies. He has also written, co-written and edited a number of books promoting creative approaches to strategy development. These include Recreating Strategy (2002), Images of Strategy (2003), Creative Strategy (2010), The Handbook of Management and Creativity (2014), and Strategy Builder: How to Create and Communicate More Effective Strategies (2015). %2 University of Warwick Chris Bilton is Reader in the Centre for Cultural Policy Studies at the University of Warwick, United Kingdom, where he specializes in management of creativity and creativity of management. He is the author, editor, and co-author of several books on creative management and creative strategy and teaches modules on creative business and marketing. Chris has a background in theatre and in community arts, which he gained before entering the world of academia. His research interests include: leadership, strategy, and structure in creative organizations; cultural policy and the creative industries; and structure of the creative economy. He is currently working on a book about marketing in the creative industries, for publication in 2016. %3 Saunders College of Business/Rochester Institute of Technology dt ogilvie is Distinguished Professor of Urban Entrepreneurship and former Dean of Saunders College of Business at Rochester Institute of Technology, in New York, United States, where she founded the Center for Urban Entrepreneurship (CUE). She is formerly Professor of Business Strategy & Urban Entrepreneurship at Rutgers Business School – Newark and New Brunswick (RBS), where she founded The Center for Urban Entrepreneurship & Economic Development (CUEED) and the Scholarship Training and Enrichment Program (STEP). She has published in top journals and five of her research papers have been recognized with research awards. Her research interests include strategic decision making and the use of creativity to enhance business and battlefield decision making and applying complexity theory to strategy and creativity; executive leadership strategies of multicultural women executives; women in the executive suite; strategic thinking in the 21st century; cognition and strategic decision making; entrepreneurship and economic development of urban cities; and assessing environmental dimensions. %R http://doi.org/10.22215/timreview/910