%0 Journal Article %J Technology Innovation Management Review %D 2015 %T TIM Lecture Series – Improving the Self-Service Customer Experience: The Case of IBM Watson and Purple Forge %A Brian Hurley %K apps %K cognitive computing %K IBM Watson %K mobile platforms %K natural language %K Purple Forge %K question and answer %K self-service %K virtual agent %K voice recognition %B Technology Innovation Management Review %I Talent First Network %C Ottawa %V 5 %P 36-40 %8 09/2015 %G eng %U http://timreview.ca/article/929 %N 9 %1 Purple Forge Brian Hurley is the President and CEO of Purple Forge. He is an entrepreneurial leader with over 30 years of experience in building strong teams, innovative products, and international businesses. He previously founded Liquid Computing in 2003 and, as its CEO, raised over $44 million in venture financing, built a world-class team, delivered an award-winning product to market, and won international sales. He has built and led numerous successful business teams in Nortel, Bell-Northern Research, and Microtel Pacific Research. Brian is the author of the bestselling book A Small Business Guide to Doing Big Business on the Internet. He was the 2007 winner of the OCRI "Next Generation Executive" award. Brian is a member of the GTEC SCOAP Honouree Selection Committee, and he is a past member of the Ottawa Chamber of Commerce board of directors. Brian graduated from Carleton University in Ottawa, Canada, with a Bachelor of Engineering. %R http://doi.org/10.22215/timreview/929