%0 Journal Article %J Open Source Business Resource %D 2011 %T Benefits of the Community for Partners of Open Source Vendors %A Sandro Groganz %X Open source vendors can benefit from business ecosystems that form around their products. Partners of such vendors can utilize this ecosystem for their own business benefit by understanding the structure of the ecosystem, the key actors and their relationships, and the main levers of profitability. This article provides information on all of these aspects and identifies common business scenarios for partners of open source vendors. Armed with this information, partners can select a strategy that allows them to participate in the ecosystem while also maximizing their gains and driving adoption of their product or solution in the marketplace. %B Open Source Business Resource %I Talent First Network %C Ottawa %8 08/2011 %G eng %U http://timreview.ca/article/463 %N August 2011 %9 Articles %1 Age of Peers Age of Peers co-founder Sandro Groganz is an expert in the field of open source marketing. He started Initmarketing, the Open Source Marketing Agency, which subsequently merged into Age of Peers. He served as Vice President of Marketing at Mindquarry, an open source startup financed by Hasso Plattner Ventures, and Vice President of Communication at eZ Systems, the creator of the open source content management system eZ Publish. Groganz also has a solid background as a PHP developer, consultant, and author, and he has contributed to a number of books on LAMP programming. For more information, visit www.ageofpeers.com or his weblog at http://sandro.groganz.com.