%0 Journal Article %J Technology Innovation Management Review %D 2021 %T Ideologies in Energy Transition: Community Discourses on Renewables %A Petra Berg %A Rumy Narayan %A Arto Rajala %K Ideological Discourses %K Municipal Energy Transition %K Renewable Energy %K Sense making %K Sustainability Transitions %X This paper examines discourses in five Finnish municipalities' energy transition processes to identify and explain different ideological discourses among its members. The study fills a gap in research extending the idea of sense making to capture the ideologies that hide in discourses during socio-technical transitions. We identify three types of ideological discourses labelled as Clan, Solarpunk and Native. The implications of the ideologies embedded in municipal, multi-partner networks that participate in energy transition affect who will be heard in a local context. This impacts future choices directly related to sustainability outcomes. We propose that discourses in these multi-partner networks, conceptualized from the perspective of municipal energy systems, help us to uncover underlying ideologies that imperil change. And yet at the same time, these revelations offer opportunities for sustainability-oriented innovation. %B Technology Innovation Management Review %I Talent First Network %C Ottawa %V 11 %P 79-91 %8 10/2021 %G eng %U timreview.ca/article/1458 %N 7/8 %1 University of Vaasa Petra Berg is a Post Doc Researcher at the School of Marketing and Communication as well as the VEBIC platform, University of Vaasa, Finland. She holds a D.Sc. (Econ.) in Marketing. Dr. Berg has been participating as a project researcher, as well as coordinating proposal writing for national and EU (H2020) projects in sustainability, food and energy related areas. For the moment, she is teaching sustainability transitions and responsible business, while participating in the Biogas Utilization Opportunities in Ostrobothnia Region project. Her research interests are in the fields of Macromarketing, energy behavior and transition management, with sustainability transitions and social-cyber-physical energy systems as her main focus. %2 University of Vaasa Rumy Narayan studies transitions to sustainable energy systems. Her research interests fall within a framework of innovation possibilities that could potentially address pressing global challenges of our time, while stimulating societal and economic prosperity. This entails activating innovations across sectors, actors, and disciplines, while enabling experimentation, a complex process that needs appropriate tools for coordinating and managing diverse networks. Within this context, blockchain has gained in relevance for her research as an institutional and social technology for managing and coordinating disparate networks of actors. %3 University of Vaasa Arto Rajala (M), D.Sc. (Econ.), is a Professor of Marketing at the School of Marketing & Communication in University of Vaasa. He is the leader of the school’s marketing research group. He also holds the Title of Docent (Entrepreneurial Marketing) at the Lappeenranta University of Technology, Finland. Rajala’s research interest and special expertise are related to business-to-business marketing, business networks, and renewable energy marketing. He has published several articles on business networks and their management, SME growth and innovativeness, and marketing capabilities. Rajala has more than 20 years’ experience of teaching and program coordination at the University of Vaasa and Aalto University (Finland). Currently, Rajala is leading and involved in several international and national interdisciplinary projects related to energy, for example, Erasmus+ (Furn360 and EntRNEW), H2020 (IRIS Smart City, OpenInnoTrain, and RIPEET), and Business Finland (FLEXIMAR and SolarX). In these projects, renewable energy, citizen engagement as well as energy communities and prosumers are core topics. %& 79 %R http://doi.org/10.22215/timreview/1458