%0 Journal Article %J Technology Innovation Management Review %D 2021 %T Ideologies in Energy Transition: Community Discourses on Renewables %A Petra Berg %A Rumy Narayan %A Arto Rajala %K Ideological Discourses %K Municipal Energy Transition %K Renewable Energy %K Sense making %K Sustainability Transitions %X This paper examines discourses in five Finnish municipalities' energy transition processes to identify and explain different ideological discourses among its members. The study fills a gap in research extending the idea of sense making to capture the ideologies that hide in discourses during socio-technical transitions. We identify three types of ideological discourses labelled as Clan, Solarpunk and Native. The implications of the ideologies embedded in municipal, multi-partner networks that participate in energy transition affect who will be heard in a local context. This impacts future choices directly related to sustainability outcomes. We propose that discourses in these multi-partner networks, conceptualized from the perspective of municipal energy systems, help us to uncover underlying ideologies that imperil change. And yet at the same time, these revelations offer opportunities for sustainability-oriented innovation. %B Technology Innovation Management Review %I Talent First Network %C Ottawa %V 11 %P 79-91 %8 10/2021 %G eng %U timreview.ca/article/1458 %N 7/8 %1 University of Vaasa Petra Berg is a Post Doc Researcher at the School of Marketing and Communication as well as the VEBIC platform, University of Vaasa, Finland. She holds a D.Sc. (Econ.) in Marketing. Dr. Berg has been participating as a project researcher, as well as coordinating proposal writing for national and EU (H2020) projects in sustainability, food and energy related areas. For the moment, she is teaching sustainability transitions and responsible business, while participating in the Biogas Utilization Opportunities in Ostrobothnia Region project. Her research interests are in the fields of Macromarketing, energy behavior and transition management, with sustainability transitions and social-cyber-physical energy systems as her main focus. %2 University of Vaasa Rumy Narayan studies transitions to sustainable energy systems. Her research interests fall within a framework of innovation possibilities that could potentially address pressing global challenges of our time, while stimulating societal and economic prosperity. This entails activating innovations across sectors, actors, and disciplines, while enabling experimentation, a complex process that needs appropriate tools for coordinating and managing diverse networks. Within this context, blockchain has gained in relevance for her research as an institutional and social technology for managing and coordinating disparate networks of actors. %3 University of Vaasa Arto Rajala (M), D.Sc. (Econ.), is a Professor of Marketing at the School of Marketing & Communication in University of Vaasa. He is the leader of the school’s marketing research group. He also holds the Title of Docent (Entrepreneurial Marketing) at the Lappeenranta University of Technology, Finland. Rajala’s research interest and special expertise are related to business-to-business marketing, business networks, and renewable energy marketing. He has published several articles on business networks and their management, SME growth and innovativeness, and marketing capabilities. Rajala has more than 20 years’ experience of teaching and program coordination at the University of Vaasa and Aalto University (Finland). Currently, Rajala is leading and involved in several international and national interdisciplinary projects related to energy, for example, Erasmus+ (Furn360 and EntRNEW), H2020 (IRIS Smart City, OpenInnoTrain, and RIPEET), and Business Finland (FLEXIMAR and SolarX). In these projects, renewable energy, citizen engagement as well as energy communities and prosumers are core topics. %& 79 %R http://doi.org/10.22215/timreview/1458 %0 Journal Article %J Technology Innovation Management Review %D 2013 %T Servitization in a Security Business: Changing the Logic of Value Creation %A Arto Rajala %A Mika Westerlund %A Mervi Murtonen %A Kim Starck %K co-creation %K customer value creation %K objectification %K products %K security %K services %K servitization %K value provision %X How can a firm change its value-creation logic from providing technology to selling technology-based services? This is a question many security companies face today when trying to apply a solutions-based business model in response to recent macro- and microeconomic trends. The fact that customers increasingly demand security as a service, rather than technical equipment, challenges the basis of a security firm's value provision and alters the logic of its operation. In this article, we investigate a technology- and product-oriented security business that is now rapidly transforming into a service business. We use data from a case study to propose a 4C model (conceptualization, calculation, communication, and co-creation of value) that can help security providers to objectify their service offerings and succeed in the servitization of their security businesses. %B Technology Innovation Management Review %I Talent First Network %C Ottawa %V 3 %P 65-72 %8 08/2013 %G eng %U http://timreview.ca/article/718 %N 8 %1 Aalto University Arto Rajala, D.Sc. (Econ.) is a Senior Researcher in the School of Business at Aalto University in Finland. He earned his doctoral degree in Marketing from the Helsinki School of Economics. Arto's current research interests include business networks, business marketing, business-to-business service development, and innovation ecosystems. %2 Carleton University Mika Westerlund, D. Sc. (Econ.) is an Assistant Professor at Carleton University’s Sprott School of Business in Ottawa, Canada. He previously held positions as a Postdoctoral Scholar in the Haas School of Business at the University of California Berkeley and in the School of Economics at Aalto University. Mika earned his doctoral degree in Marketing from the Helsinki School of Economics. His current research interests include open innovation, business strategy, and management models in high-tech and service-intensive industries. %3 VTT Technical Research Centre of Finland Mervi Murtonen is a senior scientist at VTT Technical Research Centre of Finland. Her research interests include risk assessment practices, security management systems and contracted security services. Mervi holds an MSc degree in Electrical Engineering from Tampere University of Technology, Finland. Currently, she is finalizing her doctoral thesis on supplier-perceived customer value in business-to-business security services. %4 Stanley Security Finland Kim Starck is a Sales and Security Director at Stanley Security Finland. He has strong experience in sales, sales management, as well as security and quality management. Kim has broad understanding of business operations and operations management, and he holds a Professional Master of Security (MBA) degree from Aalto University, Finland. He has been actively involved in process and solution development at Stanley Security. %R http://doi.org/10.22215/timreview/718