%0 Journal Article %J Technology Innovation Management Review %D 2014 %T Accessing Value-in-Use Information by Integrating Social Platforms into Service Offerings %A Ville Eloranta %A Juho-Ville Matveinen %K platforms %K service systems %K service-dominant logic %K social media %K value-in-use %X This article proposes a new approach for assessing the value derived from using a service offering (i.e., value-in-use) through the utilization of “social platforms.” We define a social platform as an adaptable digital service environment that enables the co-creation of value through social interactions with other service systems. By reviewing the relevant literature, detailed propositions are built based on the integration of theoretical concepts, thereby combining the literature on service-dominant logic, platforms, and social media. The primary argument of the article is that embedding social platforms in a company's services may result in more efficient retrieval and understanding of customer insights, better management of customer intelligence, and ultimately higher value-in-use. %B Technology Innovation Management Review %I Talent First Network %C Ottawa %V 4 %P 26-34 %8 04/2014 %G eng %U http://timreview.ca/article/782 %N 4 %1 Aalto University Ville Eloranta, MSc (Tech), is a doctoral student in the Service Engineering and Management (SEM) research group at Aalto University School of Science, Finland. Ville joined academia in 2012 after seventeen years in digital service design business and seven years of entrepreneurship. Ville’s research interests cover manufacturers’ service infusion/servitization, service networks, and service platforms. Currently, he is focusing on studying the sources of competitive advantage in service networks and methods of agile service network orchestration. %2 Diagonal Juho-Ville Matveinen, MSc (Tech), is a business designer at Diagonal, an acclaimed service design agency in Finland. His forte is organization development and the strategic planning of service ecosystems in addition to managing change as part of business development activities. He has a background in research at the Department of Industrial Engineering and Management at Aalto University School of Science, where he focused on researching digital service platforms and their application in business development. %R http://doi.org/10.22215/timreview/782