%0 Journal Article %J Open Source Business Resource %D 2010 %T Ottercall: A Language Learning Company %A Elias Majic %X Using computer-assisted speech recognition to evaluate the pronunciation of a speaker, Ottercall provides its customers with feedback on how to improve their language skills. In this article, Ottercall's plan to enter a crowded competitive environment will be described. The article first describes the language-learning market and the points of difference between existing solutions. Next, it will outline the various strategies and decisions considered by Ottercall in developing its market entry strategy. Finally, the lessons learned through this process will be shared. %B Open Source Business Resource %I Talent First Network %C Ottawa %8 09/2010 %G eng %U http://timreview.ca/article/379 %N September 2010 %9 Articles %1 Carleton University Elias Majic has a Bachelor's degree in software engineering from Carleton University. He worked for several years at software companies before pursuing Ottercall, a language learning startup that uses web-enabled speech recognition. He is a graduate student in the Technology Innovation Management (TIM) program at Carleton University. His research interests are focused on the adoption of speech recognition.