%0 Journal Article %J Technology Innovation Management Review %D 2013 %T Rethinking Open Innovation Beyond the Innovation Funnel %A Wim Vanhaverbeke %K innovation funnel %K new product development %K Open innovation %K strategy %X In this article, I first argue that open innovation can be applied in situations where companies do not themselves develop new products or services. As a consequence, open innovation becomes relevant for a much larger group of organizations than previously considered. Second, I argue that open-innovation scholars have insufficiently differentiated open-innovation initiatives in terms of their impact on companies’ growth: some open-innovation initiatives lead to incremental innovations in an existing business while, in other cases, open-innovation initiatives are used to establish completely new businesses. Both arguments illustrate the need to integrate open-innovation initiatives into the strategy of the firm. %B Technology Innovation Management Review %I Talent First Network %C Ottawa %V 3 %P 6-10 %8 04/2013 %G eng %U http://timreview.ca/article/673 %N 4 %1 University of Hasselt Wim Vanhaverbeke is a Professor at the University of Hasselt in Belgium. He is also Visiting Professor at ESADE Business School in Spain and at the National University of Singapore. He has published in several international journals and is co-editor, with Henry Chesbrough and Joel West, of Open Innovation: Researching a New Paradigm, a book about the research challenges related to open innovation. He is a dedicated open-innovation researcher collaborating with different partners in universities and companies around the globe. He established the European Innovation Forum with Henry Chesbrough in 2012. He is frequently invited to speak at leading international conferences, and he is an adviser for several globally operating companies. He is co-editing a new book about open innovation, which will be published in 2013. %R http://doi.org/10.22215/timreview/673