%0 Journal Article %J Technology Innovation Management Review %D 2019 %T Strategy-as-Process in a Technology Venture: A Case Study of Pivots, Pauses, Partners, and Progress %A Andrew G. Earle %A Michael J. Merenda %A J. Matthew Davis %K innovation systems %K managing critical junctures and transitions %K process research %K technology commercialization %K technology entrepreneurship %X Technology commercialization is an often nonlinear process that tends to pass through various “stages” or “phases” as a venture attempts to shepherd a technology from the laboratory to marketplace. Between these phases are “junctures” or “transitions” that present particular challenges for entrepreneurs as they often comprise fundamental changes to the venture instead of simply scaled versions of previous challenges. In this study, we use a participant-observer methodology to deeply explore how a technology venture in the renewable energy sector negotiated these transitions. Our findings highlight the development of a “repertoire” of tools entrepreneurs can use to help successfully negotiate these transitions. %B Technology Innovation Management Review %I Talent First Network %C Ottawa %V 9 %P 9-19 %8 01/2019 %G eng %U https://timreview.ca/article/1208 %N 1 %1 University of New Hampshire Andrew Earle is an Assistant Professor of Strategic Management and Entrepreneurship in the Paul College of Business and Economics at the University of New Hampshire in the United States. His research interests grow out of a long-held fascination with the transformational power of new technologies. The core of his research program is developing new ways of understanding how technologies move from initial invention to marketable products and how this process affects and informs the strategies of participating organizations. %2 University of New Hampshire Michael J. Merenda is a Professor of Strategic Management and Entrepreneurship in the Paul College of Business and Economics at the University of New Hampshire in the United States. His focus is on problem-solving, critical inquiry, and strategic thinking as it applies to strategic management and entrepreneurial education. %3 University of New Hampshire J. Matthew Davis is an Associate Professor of Earth Sciences at the University of New Hampshire in the United States. His research focuses on hydrology and water resources. %R http://doi.org/10.22215/timreview/1208