%0 Journal Article %J Technology Innovation Management Review %D 2012 %T Minimum Viable Product and the Importance of Experimentation in Technology Startups %A Dobrila Rancic Moogk %K lean startup %K minimum viable product %K MVP %X Entrepreneurs are often faced with limited resources in their quest to commercialize new technology. This article presents the model of a lean startup, which can be applied to an organization regardless of its size or environment. It also emphasizes the conditions of extreme uncertainty under which the commercialization of new technology is carried out. The lean startup philosophy advocates efficient use of resources by introducing a minimum viable product to the market as soon as possible in order to test its value and the entrepreneur’s growth projections. This testing is done by running experiments that examine the metrics relevant to three distinct types of the growth. These experiments bring about accelerated learning to help reduce the uncertainty that accompanies commercialization projects, thereby bringing the resulting new technology to market faster. %B Technology Innovation Management Review %I Talent First Network %C Ottawa %V 2 %P 23-26 %8 03/2012 %U http://timreview.ca/article/535 %N 3 %1 ADM Consulting Dobrila Rancic Moogk has over 19 years of executive and leadership experience in R&D, marketing, product management, and people management roles in high-tech companies ranging from startups to multinationals in North America and Europe. She is currently working on business strategy, product development, and corporate development with several high-tech startups. Her interests are in the area of increasing the efficiency of innovation commercialization. Also, Dobrila serves as a vice-chair with the University of Ottawa Women in Engineering and Computer Science committee and a vice-chair on the Volunteer Ottawa Board of Directors. Dobrila has a BSEE as well as Master of Engineering and MBA degrees from the University of Ottawa. %R http://doi.org/10.22215/timreview/535