%0 Journal Article %J Technology Innovation Management Review %D 2016 %T Creating Brand India: Strategies, Issues, and Challenges %A Alok Chakrawal %A Pratibha Goyal %K Brand India %K challenges %K economic growth %K entrepreneurship %K government initiatives %K innovation %K Make in India %X Just like a product, person, or institution, a country also has an impression in the minds of people. A brand distinguishes the product of one seller from those of the others. With the Indian Prime Minister's recent call to "Make in India", brand building is receiving more attention and momentum in the country. India is the largest democratic country with the highest GDP, and it is becoming a favourable destination for the global investment giants. But, despite various strengths and successes in image building, the country faces challenges in creating a sustainable, conducive environment for making India a production hub of the world. Bureaucracy, corruption, delay in clearance of business proposals, ethical standards and work culture, tax reforms, political interventions, socio-economic barriers, regionalism, etc. are some of the challenges that must be coped with. This article examines these various issues and challenges that must be overcome in creating Brand India. %B Technology Innovation Management Review %I Talent First Network %C Ottawa %V 6 %P 5-9 %8 05/2016 %G eng %U http://timreview.ca/article/985 %N 5 %1 Saurashtra University Alok Chakrawal is a Professor of Commerce and Business Administration, and the Coordinator of the Internal Quality Assurance Cell (IQAC) at Saurashtra University in Rajkot, India. He holds MCom and PhD degrees, for which he was awarded a Gold Medal upon graduation followed by a Junior Research Fellowship from the University Grants Commission. He is an accomplished international speaker and award-winning author of academic papers and books, particularly in the domain of stress management. He has been the General Manager and Director of SKSE Securities Ltd., Rajkot, and Controller of Examination of Saurashtra University. He also sits on various boards and committees at national and international levels. %2 Punjab Agricultural University Pratibha Goyal is Professor and Director of the School of Business Studies at Punjab Agricultural University in Ludhiana, India. She received her MBA from Guru Nanak Dev University in, Amritsar, India, and her PhD from Punjabi University in Patiala, India. She began her career as a Deputy Manager of Human Resources in a leading industry. Her immense love for mentoring young minds saw a shift in her career when she joined the faculty of Management in Punajbi University, Patiala, and later in Punjab Agricultural University, Ludhiana. She has been the Principal Investigator of three major research projects of the University Grants Commission and has participated in several national seminars, conferences, and symposia. She is on the Board of Directors of Hero Cycles Limited. She has authored five internationally acclaimed books, besides being Executive Editor of the Effective Management journal. She has published several notable research papers in national and international journals and has guided many scholars in their research projects. %R http://doi.org/10.22215/timreview/985