%0 Journal Article %J Technology Innovation Management Review %D 2012 %T Global Mindset: An Entrepreneur's Perspective on the Born-Global Approach %A Robert Poole %K born global %K economic development %K entrepreneurship %K globalization %K internationalization %K startup %X The born-global approach calls for a startup to address the needs of a global market from inception. This approach provides an attractive alternative to the conventional staged approach to internationalization whereby a startup first operates in its home market and then enters one or more foreign markets sequentially. This article highlights the mindset change that an entrepreneur must make to move from the conventional staged approach to the born-global approach. The author of this article is an experienced entrepreneur and the article describes his own mindset change that occurred when enacting the born-global approach. The author uses his own experience and company as a case study to develop recommendations for other entrepreneurs who are evaluating the born-global approach to launch and grow a technology company. %B Technology Innovation Management Review %I Talent First Network %C Ottawa %V 2 %P 27-31 %8 10/2012 %U http://timreview.ca/article/617 %N 10 %1 Freebird Connect Robert Poole is an entrepreneur, a chartered accountant, and a recent graduate of the MEng program in Technology Innovation Management at Carleton University in Ottawa, Canada. Robert has 15 years of experience building and deploying business intelligence and social analytic solutions to global enterprises. As a consultant, Robert has provided his expertise to private and public-sector clients including federal, provincial, and regional governments. As an entrepreneur, Robert has created several technology-related companies and has appeared on CNBC's Power Lunch. Robert combines knowledge learned at the university with his practical experience to improve the fortunes of his company: FreebirdConnect. %R http://doi.org/10.22215/timreview/617