%0 Journal Article %J Technology Innovation Management Review %D 2018 %T Does Entrepreneurial Marketing Underrate Competition? %A Mika Westerlund %A Seppo Leminen %K competition %K entrepreneurial %K environment %K marketing %K orientation %X This study aims to investigate the relationship between marketing needs and actions in entrepreneurial marketing. So doing, it explores how the entrepreneur’s interpretation of the needs that arise from the changes and opportunities in the business environment affects their actions in entrepreneurial marketing. We establish and test a set of hypotheses over a sample of 3,097 entrepreneur-led small firms from Finland. The results show that entrepreneurial perception of environmental pressure in terms of partners, customers, and competitors is linked to the marketing practices of small firms in terms of developing business relations, publicity, and offerings. That is, actions in entrepreneurial marketing depend on the entrepreneur’s ability to interpret needs based on the signals in the business environment. However, the study confirms that entrepreneurs pay less attention to competition, which affects their marketing actions, and it suggests that both research and practice of entrepreneurial marketing should pay more regard to competition. %B Technology Innovation Management Review %I Talent First Network %C Ottawa %V 8 %P 16-27 %8 09/2018 %G eng %U https://timreview.ca/article/1183 %N 9 %1 Carleton University Mika Westerlund, DSc (Econ), is an Associate Professor at Carleton University in Ottawa, Canada. He previously held positions as a Postdoctoral Scholar in the Haas School of Business at the University of California Berkeley and in the School of Economics at Aalto University in Helsinki, Finland. Mika earned his doctoral degree in Marketing from the Helsinki School of Economics in Finland. His research interests include open and user innovation, the Internet of Things, business strategy, and management models in high-tech and service-intensive industries. %2 Pellervo Economic Research & Aalto University Seppo Leminen is a Research Director at Pellervo Economic Research in Finland, and he serves as an Adjunct Professor of Business Development at Aalto University in Helsinki, Finland, and as an Adjunct Research Professor at Carleton University in Ottawa, Canada. He holds a doctoral degree in Marketing from the Hanken School of Economics in Finland and a doctoral degree in Industrial Engineering and Management from the School of Science at Aalto University. His research and consulting interests include living labs, open innovation, innovation ecosystems, robotics, the Internet of Things (IoT), as well as management models in high-tech and service-intensive industries. He is serving as an associate editor in the BRQ Business Research Quarterly, on the editorial board of the Journal of Small Business Management, as a member of the Review Board for the Technology Innovation Management Review, and on the Scientific Panel of the International Society for Professional Innovation Management (ISPIM). Prior to his appointment at Aalto University, he worked in the ICT and pulp and paper industries. %R http://doi.org/10.22215/timreview/1183 %0 Journal Article %J Technology Innovation Management Review %D 2018 %T To Internationalize or Not to Internationalize? A Descriptive Study of a Brazilian Startup %A Flavia Luciane Scherer %A Italo Fernando Minello %A Cristiane Krüger %A Andréa Bach Rizzatti %K entrepreneurial %K innovation %K internationalization %K startups %K technology %X This study examines the failed internationalization experience of a Brazilian high-tech startup. The research methodology of the study is descriptive and aims to explore whether this startup should re-internationalize, despite an unsuccessful first experience. Based on interviews with the founders, it was found that the initial internationalization took place in an incipient way, in the heat of the moment. The lack of success with the initial internationalization did not shake the directors of the startup, who aim to return to internationalization, now in a consolidated way and counting on the advice of an investor. Despite its bitter first experience, should the startup try again? Through an analysis of the lessons learned from the startup’s initial failure and insights from its consideration of a possible second attempt, this study contributes to the literature on competitiveness, internationalization, and international entrepreneurship. %B Technology Innovation Management Review %I Talent First Network %C Ottawa %V 8 %P 38-46 %8 03/2018 %G eng %U http://timreview.ca/article/1145 %N 3 %1 Federal University of Santa Maria Flavia Luciane Scherer is an Associate Professor in the Graduate Program in Administration at the Federal University of Santa Maria in southern Brazil. She received her doctorate in Administration in 2007 from the Federal University of Minas Gerais, Brazil, focusing on international business, consolidation, and strategic administration. In recent years, she has focused especially on studying the internationalization of companies, technological innovations, and strategic management. %2 Federal University of Santa Maria Italo Fernando Minello is an Adjunct Professor of the Post-Graduate Program in Administration at the Federal University of Santa Maria in southern Brazil. He received his PhD in Management in 2010 from the Faculty of Economics, Administration and Accounting of the University of São Paulo, Brazil, focusing on business failure. His current research focuses on entrepreneurial behaviour and business failure. He has also studied and published articles and books on the topics of resilient behaviour, behavioural entrepreneurial characteristics, entrepreneurial intent and attitude, and startups. %3 Federal University of Santa Maria Cristiane Krüger is a doctoral student in the Postgraduate Program in Administration of the Federal University of Santa Maria in southern Brazil. She is currently studying entrepreneurial behaviour and entrepreneurial intent. Her work experience was acquired through the practice of teaching and research in entrepreneurship. %4 Federal University of Santa Maria Andréa Bach Rizzatti is a master’s student in the Postgraduate Program in Administration of the Federal University of Santa Maria in southern Brazil. She is currently studying organizational strategy and internationalization. %R http://doi.org/10.22215/timreview/1145