%0 Journal Article %J Technology Innovation Management Review %D 2019 %T Elon Musk and SpaceX: A Case Study of Entrepreneuring as Emancipation %A Steven Muegge %A Ewan Reid %K Elon Musk, %X Elon Musk and SpaceX are central to the profound change underway in the space industry, opening up the sector to entrepreneurship and innovation by non-traditional new entrants. We employ the emancipation perspective on entrepreneuring as a theoretical lens to describe, explain, and interpret the entrepreneuring activities of Musk to launch and grow SpaceX. Applying an event study approach combining case methods and process theory methods on publicly-available sources, we develop six examples of seeking autonomy, seven examples of authoring, and four examples of making declarations—the three core elements of the emancipation perspective. Our work contributes to the theory and practice of innovation by adding to the corpus of descriptive case studies that examine entrepreneuring as an emancipatory process. %B Technology Innovation Management Review %I Talent First Network %C Ottawa %V 9 %P 18-29 %8 08/2019 %G eng %U https://timreview.ca/article/1258 %N 8 %1

Carleton University

Steven Muegge is an Associate Professor of Entrepreneurship at Carleton University in Ottawa, Canada. Dr. Muegge leads an active research program in technology entrepreneurship within the Technology Innovation Management (TIM) program. His research, teaching, and community service interests include platforms, communities, and business ecosystems, and the business models of technology entrepreneurs, especially in early-stage product-market spaces. Dr. Muegge holds a Bachelor of Engineering degree in Engineering Physics from McMaster University, a Master of Engineering degree in Telecommunications Technology Management from Carleton University, and a Ph.D. in Management from Carleton University.

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Mission Control Space Services

Ewan Reid is President and CEO of Mission Control Space Services, a space exploration and robotics company with a focus on mission operations, onboard autonomy, and artificial intelligence. Prior to founding Mission Control, Ewan worked at a major Canadian space company as a systems designer and project manager. He has been a subsystem design lead on three rover prototypes for the Canadian Space Agency, a systems and electrical designer and operations engineer on the Space Shuttle Program, and a mission controller for ten Space Shuttle missions at NASA. Ewan has degrees in Electrical Engineering and Economics from Queen’s University and a Master’s degree in Technology Innovation Management from Carleton University.

%R http://doi.org/10.22215/timreview/1258