%0 Journal Article %J Technology Innovation Management Review %D 2020 %T Agile New Solution Development in Manufacturing Companies %A Tuomas Huikkola %A Marko Kohtamäki %K agile development %K innovation practices %K new service development (NSD) %K Open innovation %K servitization and digital servitization %K solution business %K solution development %X This conceptual paper proposes a new agile solution development model for technology and manufacturing companies. The flexible model consists of five key phases: 1) new idea screening, 2) idea nurturing, 3) conversion of ideas into "good enough" solutions, 4) solution productization, and 5) solution revamping. These phases are iterative by nature and follow partial stage model logic, hence combining elements of both the waterfall and agile methods. For technology and manufacturing companies, the new model presents a new way to consider ideas related to new product, service, process, and business model development. It is framed in contrast with older models that are typically product oriented, which potentially restrict companies in the ability to strategically renew themselves fast enough in turbulent product-service markets. %B Technology Innovation Management Review %I Talent First Network %C Ottawa %V 10 %P 16-24 %8 03/2020 %G eng %N 3 %1 University of Vaasa Dr. Tuomas Huikkola is an Assistant Professor in the School of Management at the University of Vaasa. Huikkola’s research interests are related to (digital) servitization, strategic change, and firm’s strategic renewal in manufacturing companies. Huikkola has published in international journals such as Industrial Marketing Management, Journal of Business and Industrial Marketing, and Research-Technology Management. %2 University of Vaasa Dr. Marko Kohtamäki is a Professor of Strategy at the University of Vaasa, and a Visiting Professor at the USN Business School, and Luleå University of Technology. Kohtamäki takes special interest in strategic practices, digital servitization, R&D and innovation, business models, and strategic alliances in technology companies. Kohtamäki has published in distinguished international journals such as Strategic Management Journal, International Journal of Operations and Production Management, Industrial Marketing Management, Long Range Planning, Strategic Entrepreneurship Journal, International Journal of Production Economics, Technovation, and Journal of Business Research, amongst others. %& 16