%0 Journal Article %J Technology Innovation Management Review %D 2020 %T Embracing Product Innovativeness in Technology Firms: The Impact of Management Model Principles %A Pınar Büyükbalcı %A Esin Ertemsir %A Zayneb Boukari %K innovation %K Management Model %K Product innovativeness %K Technology firms %X Extending the debate on how to enable and manage innovation requires a discussion of the potential beneficial impact of management models and corresponding principles. In this paper, we draw on literature involving product innovativeness and management models to propose that product innovativeness is facilitated and influenced by practices and principles traceable in different management models. We test our hypotheses with data from a sample of high technology firms. Findings suggest that management models and principles have varying impacts on product innovativeness. Specifically, we found the principles of obliquity, emergence, and intrinsic motivation as significant enablers of product innovativeness, along with extrinsic motivation. Also, each management model differently impacted and fostered product innovativeness. %B Technology Innovation Management Review %I Talent First Network %C Ottawa %V 10 %P 31-45 %8 12/2020 %G eng %U timreview.ca/article/1408 %N 12 %1 Yildiz Technical University Pınar Büyükbalcı is an Associate Professor at Yildiz Technical University – Department of Business Administration, Istanbul. Her research spans entrepreneurship (international entrepreneurship, entrepreneurship ecosystems, subsidiary level entrepreneurship), innovation strategies and multinational network structure. She is also the co-author of five books, including case studies on management and entrepreneurship. %2 Yildiz Technical University Esin Ertemsir is an Assistant Professor at Yildiz Technical University - Department of Business Administration, Istanbul. She previously held a position as a visiting doctoral student at the British University in Dubai, United Arab Emirates. Her research interests include innovation, creativity, and human resource management, as well as interdisciplinary studies such as innovative approaches to management education. %3 Istanbul Commerce University Zayneb Boukari is a Ph.D. student at Istanbul Commerce University. She obtained an undergraduate degree in Business Administration and a master’s degree in Entrepreneurship and Innovation at Yıldız Technical University. Her current research interests include entrepreneurship, innovation, business models, and exporting. She is supported by a Tübitak 2215 program scholarship. %& 31 %R http://doi.org/10.22215/timreview/1408