%0 Journal Article %J Technology Innovation Management Review %D 2018 %T Does Entrepreneurial Marketing Underrate Competition? %A Mika Westerlund %A Seppo Leminen %K competition %K entrepreneurial %K environment %K marketing %K orientation %X This study aims to investigate the relationship between marketing needs and actions in entrepreneurial marketing. So doing, it explores how the entrepreneur’s interpretation of the needs that arise from the changes and opportunities in the business environment affects their actions in entrepreneurial marketing. We establish and test a set of hypotheses over a sample of 3,097 entrepreneur-led small firms from Finland. The results show that entrepreneurial perception of environmental pressure in terms of partners, customers, and competitors is linked to the marketing practices of small firms in terms of developing business relations, publicity, and offerings. That is, actions in entrepreneurial marketing depend on the entrepreneur’s ability to interpret needs based on the signals in the business environment. However, the study confirms that entrepreneurs pay less attention to competition, which affects their marketing actions, and it suggests that both research and practice of entrepreneurial marketing should pay more regard to competition. %B Technology Innovation Management Review %I Talent First Network %C Ottawa %V 8 %P 16-27 %8 09/2018 %G eng %U https://timreview.ca/article/1183 %N 9 %1 Carleton University Mika Westerlund, DSc (Econ), is an Associate Professor at Carleton University in Ottawa, Canada. He previously held positions as a Postdoctoral Scholar in the Haas School of Business at the University of California Berkeley and in the School of Economics at Aalto University in Helsinki, Finland. Mika earned his doctoral degree in Marketing from the Helsinki School of Economics in Finland. His research interests include open and user innovation, the Internet of Things, business strategy, and management models in high-tech and service-intensive industries. %2 Pellervo Economic Research & Aalto University Seppo Leminen is a Research Director at Pellervo Economic Research in Finland, and he serves as an Adjunct Professor of Business Development at Aalto University in Helsinki, Finland, and as an Adjunct Research Professor at Carleton University in Ottawa, Canada. He holds a doctoral degree in Marketing from the Hanken School of Economics in Finland and a doctoral degree in Industrial Engineering and Management from the School of Science at Aalto University. His research and consulting interests include living labs, open innovation, innovation ecosystems, robotics, the Internet of Things (IoT), as well as management models in high-tech and service-intensive industries. He is serving as an associate editor in the BRQ Business Research Quarterly, on the editorial board of the Journal of Small Business Management, as a member of the Review Board for the Technology Innovation Management Review, and on the Scientific Panel of the International Society for Professional Innovation Management (ISPIM). Prior to his appointment at Aalto University, he worked in the ICT and pulp and paper industries. %R http://doi.org/10.22215/timreview/1183 %0 Journal Article %J Technology Innovation Management Review %D 2014 %T Mobile Convergence and Entrepreneurial Opportunities for Innovative Products and Services %A Jeff Moretz %A Chirag Surti %K Canada %K competition %K entrepreneurship %K innovation %K mobile convergence %K mobile services %K wireless pricing %X Our research on 2012 and 2013 Canadian wireless service pricing indicates that data was underpriced relative to traditional voice and text messaging services. Such a situation, while potentially disadvantaging consumers of traditional mobile services, created a market that favoured competitors pursuing innovative uses of mobile data. Although more competitive pressures in the telecommunications market would provide broader benefits to Canadian consumers and facilitate greater innovation in related services, a favorable pricing differential vis-à-vis data transmission provides useful incentives. Even with recent changes to the pricing of mobile services in Canada, we should expect continued development of services that substitute data for voice and text messaging, particularly for international communications, as well as more innovative uses of mobile data. %B Technology Innovation Management Review %I Talent First Network %C Ottawa %V 4 %P 14-21 %8 06/2014 %G eng %U http://timreview.ca/article/800 %N 6 %1 University of Ontario Institute of Technology Jeff Moretz is Assistant Professor of Strategy and Entrepreneurship at the University of Ontario Institute of Technology (UOIT) in Oshawa, Canada. He obtained his PhD from the University of Texas at Austin, USA, and has an MBA and two undergraduate degrees from Michigan State University, USA. He is a recovering consultant, having worked for McKinsey & Company in Chicago after his MBA studies. Prior to joining the UOIT, he worked at University College Cork in Ireland, researching open source software communities and open innovation. His research interests focus on the impact of information, openness, and information technologies on innovation, business models, and strategies. %2 University of Ontario Institute of Technology Chirag Surti is an Assistant Professor of Logistics and Supply Chain Management at the University of Ontario Institute of Technology (UOIT) in Oshawa, Canada. He earned a PhD degree from McMaster University in Hamilton, Canada, and a Master of Science in Industrial Engineering from the State University of New York in Buffalo, USA. His primary research interest is in the area supply chain management and understanding and analyzing the role process innovation can play in boosting productivity. He is a recipient of NSERC Discovery and SSHRC Partnership grants. %R http://doi.org/10.22215/timreview/800 %0 Journal Article %J Technology Innovation Management Review %D 2013 %T TIM Lecture Series – Enhancing Competitive Position Through Innovation Beyond R&D %A Sorin Cohn %K Canada %K commercialization %K competition %K culture %K entrepreneurship %K globalization %K innovation %K managing innovation %K metrics %B Technology Innovation Management Review %I Talent First Network %C Ottawa %V 3 %P 34-38 %8 05/2013 %G eng %U http://timreview.ca/article/686 %N 5 %1 BD Cohnsulting Inc. Sorin Cohn has 35 years of international business and technology experience, having been involved in most facets of innovation development: from idea to research and lab prototype, from technology to product, and then to market success on the global stage. He has developed new technologies, created R&D laboratories, started new product lines, and initiated and managed new business units. Sorin has several essential patents in web services, wireless, and digital signal processing, as well as over 70 publications and presentations. He has also been Adjunct Professor at the University of Ottawa. He is a Killam Scholar, and he holds a PhD in Electrical Engineering, an MSc in Physics, and an MEng in Engineering Physics. Sorin is President of BD Cohnsulting Inc. As well, he acts as Leader of Innovation Metrics at The Conference Board of Canada and as Chief Program Officer of i-CANADA. He is also Member of the Board of Startup Canada as well as the Board of the Centre for Energy Efficiency. %R http://doi.org/10.22215/timreview/686