%0 Journal Article %J Technology Innovation Management Review %D 2015 %T Agile New Service Development in an Interdisciplinary Context %A Sabrina Cocca %A Ann-Mareen Franke %A Simone Schell %K agile %K engineering and automation %K interdisciplinarity %K KIBS %K knowledge-intensive business services %K life sciences %K new service development %K service engineering %X This article it shows the role of services in a highly interdisciplinary context: promoting cooperation between organizations in the life sciences industry and in the engineering and automation industry. It provides insights on how required offerings of knowledge-intensive business services (KIBS) are developed systematically based on a simple service engineering process model. In addition to the content-related view of new service development, findings from a meta-view are presented. Cooperating researchers and practitioners in the new-service development process observed their own collaboration and how the applied service engineering model had to be modified dynamically to the requirements of the use case. The results show that an easy-to-use service engineering model in a highly interdisciplinary context has benefits, but success is dependent on the joint efforts of an accordingly interdisciplinary team of engineers and natural scientists; a close communication with the customers both from the life sciences industry and the engineering and automation industry; and a more agile approach. %B Technology Innovation Management Review %I Talent First Network %C Ottawa %V 5 %P 33-45 %8 02/2015 %G eng %U http://timreview.ca/article/872 %N 2 %1 Fraunhofer IAO Sabrina Verena Cocca is Researcher and Project Manager in the Competence Team for New Service Development at Fraunhofer Institute for Industrial Engineering IAO in Stuttgart, Germany. She holds a Dipl. rer. com. in Communication Science from the University of Hohenheim, also in Stuttgart, Germany, with a focus on information and communication technology and corporate communications. She has worked on different scientific research projects in the field of green services, user integration in the development of new services, and the integration of service and product lifecycle management. %2 BioRegio STERN Management GmbH Ann-Mareen Franke is a Project Manager at BioRegio STERN Management GmbH, where she assembles cross-industry projects to develop pioneering technologies for efficient production processes for life sciences companies. Dr. Franke studied Biology at the University of Tübingen in Germany, after which she joined the German Cancer Research Center in Heidelberg, Germany. Her work on special issues in carcinogenesis earned her a doctorate at the Faculty of Biosciences at Heidelberg University in 2013. Dr. Franke is a multi-skilled professional with a proven track record of managing complex projects in interdisciplinary environments. %3 BioRegio STERN Management GmbH Simone Schell is a Bio- and Process Technology Engineer at BioRegio STERN Management GmbH, where she uses her interdisciplinary knowledge of science and engineering within the ELSA project to connect the life sciences industry with the automation and engineering sector. This article arose from a portion of her Business Engineering Master's thesis on service development for knowledge-intensive business services (KIBS) at Baden-Württemberg Cooperative State University in Germany. %R http://doi.org/10.22215/timreview/872