%0 Journal Article %J Technology Innovation Management Review %D 2017 %T Needsfinding in Living Labs: A Structured Research Approach %A Louise Savelkoul %A Murk Peutz %K commuting %K cycling %K intention %K Living lab %K needsfinding %K theory of planned behaviour %X Living labs enable innovations to be facilitated and implemented quickly and efficiently. A key element of the living lab approach is the active involvement of users. In this article, we examine a structured needsfinding phase of a living lab infrastructure project within the context of bicycle commuting. Given that effectuation costs are high, it is essential for the lab to focus on tackling the right user needs. Thus, the living lab’s needsfinding phase aims to identify user needs and wants, as measured by bicycle commuting intention. We examined intention in a structured way by following the theory of planned behaviour. The results show that bicycle commuting intention can be explained by the variables of our model (R square=0.808). The specific insights arising from the needsfinding phase are an important focus for the activities and experiments in the later phases of the living lab. The generalized insights are also relevant to innovation experts outside the area of cycling. %B Technology Innovation Management Review %I Talent First Network %C Ottawa %V 7 %P 42-51 %8 02/2017 %G eng %U http://timreview.ca/article/1057 %N 2 %1 Equator Research Louise Savelkoul is a Consultant at Equator Research and is a PhD candidate studying user innovation at Tilburg University in the Netherlands, where she also holds Bachelor and MSc degrees in Organizational Studies. At Equator Research, her focus is on Living Labs. She is currently Lab Manager of the regional cycle lanes initiative in the Netherlands, enabling new innovations in infrastructure and the built environment. Recently she co-developed the flexible living for health care lab in the Southern Netherlands. %2 Equator Research Murk Peutz is Director of Equator Research, a consulting firm focused on innovation management and the use of living labs as an effective tool for co-creation and collaborative innovation. He graduated from Delft University with a degree in Mechanical Engineering, and he holds a Business Law degree from Leiden University and an MBA from INSEAD. He has also worked in industry (Tate & Lyle PLC) and management consulting (The Boston Consulting Group). In 2004, he took up responsibility for Innovation Consulting to Small and Medium Enterprises as Director of the Syntens Foundation before founding Equator Research in 2013. Murk is also a non-executive director of several companies in the Netherlands. %R http://doi.org/10.22215/timreview/1057