%0 Journal Article %J Technology Innovation Management Review %D 2021 %T Using Web Text Analytics to Categorize the Business Focus of Innovative Digital Health Companies %A Abdulla Aweisi %A Daman Arora %A Renée Emby %A Madiha Rehman %A George Tanev %A Stoyan Tanev %K Digital health sector %K machine learning %K Market offer %K topic modeling algorithm %K value proposition %K web analytics %X Categorizing the market focus of larger samples of companies can be a tedious and time-consuming process for both researchers and business analysts interested in developing insights about emerging business sectors. The objective of this article is to suggest a text analytics approach to categorizing the application areas of companies operating in the digital health sector based on the information provided on their websites. More specifically, we apply topic modeling on a collection of text documents, including information collected from the websites of a sample of 100 innovative digital health companies. The topic model helps in grouping the companies offering similar types of market offers. It enables identifying the companies that are most highly associated with each of the topics. In addition, it allows identifying some of the emerging themes that are discussed online by the companies, as well as their specific market offers. The results will be of interest to inspiring technology entrepreneurs, organizations supporting new ventures, and business accelerators interested to enhance their services to new venture clients. The development, operationalization, and automation of the company categorization process based on publicly available information is a methodological contribution that opens the opportunity for future applications in research and business practice. %B Technology Innovation Management Review %I Talent First Network %C Ottawa %V 11 %P 65-78 %8 10/2021 %G eng %U timreview.ca/article/1457 %N 7/8 %1 TechBrew Robotics Abdulla Aweisi, MEnt, B.Sc., currently is working as IT Manager with TechBrew Robotics, Salmon Arm, BC, Canada. Abdulla has more than 15 years of experience in the Information Technology field, with a demonstrated history of working in the Building Materials Manufacturing \ Retail industry. Skilled in IT Digital & Business Transformation, Business Processes re-engineering, ERP Implementations, and IT Strategy. Passionate about Business Intelligence, Data Science, and Entrepreneurial Ecosystems. Holding a B.Sc. in Computer Science (2006) from Princess Sumaya University for Technology (PSUT), Amman, Jordan, and Masters of Entrepreneurship, Technology Innovation Management (TIM) (2021) from Sprott School of Business, Carleton University, Ottawa, ON, Canada. %2 Carleton University Daman Arora, is a Software Engineer, currently working towards a Master of Applied Business Analytics degree in TIM Program at Carleton University, Ottawa, ON, Canada. Prior to that, Daman studied Computer Systems Technician program (2017, Algonquin College, Ottawa, ON, Canada) and worked as an Intern as well as a Full Time Software Engineer in the Cloud and Cognitive Support business unit of IBM Canada. Daman has a keen interest in the field of Cloud Computing, DevOps, Data Analytics, & Machine Learning. Daman also enjoys contributing to Open Source projects and has made significant code, and non-code contributions to various projects, notably, Kubernetes, TrinoDB, & Apache CloudStack. Daman Arora is member of the Inaugural Class of Community Advocates at Ambassador Labs for the period of 2021-2022. Daman is continuing his education at York University, where he is pursuing a Certificate in DevOps (2021). %3 Shared Services Canada Renée Emby, B.A, MABA, is a Technical Advisor with Shared Services Canada, Ottawa, ON, Canada. Renée currently leads a team of employees as they deliver Information Management and Information Technology services to Canadians and the Government of Canada. Before working with Shared Services Canada, Renée was employed with Canada Border Services Agency where she worked in business analytics pertaining to national and international security. Renée began her academic journey at Carleton University where she obtained an undergraduate degree in Business Law (2020) and a Masters of Applied Business Analytics (2021). Renée is continuing her education at the University of Ottawa, where she is pursing a Certificate in Business Process Improvement (2021). Renée’s experience and interests pertain to national security, security of information, data analytics, service management and delivery. %4 Carleton University Madiha Rehman holds a master’s degree (2021) in Business Analytics from the Technology Innovation Management Program at Carleton University, Ottawa, ON, Canada. Before that Madiha did her Honors in Bachelor of Computer Science (2002). Madiha is currently working as a Technical Support Engineer and a Business Development Representative. Madiha is a tech-savvy professional skilled in many areas as an analyst, technical support provider, customer support and success and business development. %# Export Development Canada George Tanev, MSc, MEng, is a Product Owner at Export Development Canada in Ottawa, ON, Canada. He works in innovating and developing knowledge based solutions to support Canadian companies go and grow global. George's background spans multiple interdisciplinary fields including systems engineering, medical device research and development, and entrepreneurship. George's academic backround includes a BEng in Biomedical and Electrical Engineering (Carleton University, 2008), a MEng in Medicine and Technology (Technical University of Denmark, 2012), and a MSc in Technology Innovation Management (Carleton University, 2021). George's research interests include applied business analytics, medical technologies, product innovation and cybersecurity. %$ Carleton University Stoyan Tanev, PhD, MSc, MEng, MA, is Associate Professor of Technology Entrepreneurship and Innovation Management associated with the Technology Innovation Management (TIM) Program, Sprott School of Business, Carleton University, Ottawa, ON, Canada. Before re-joining Carleton University, Dr. Tanev was part of the Innovation and Design Engineering Section, Faculty of Engineering, University of Southern Denmark (SDU), Odense, Denmark. Dr. Tanev has a multidisciplinary background including MSc in Physics (Sofia University, Bulgaria), PhD in Physics (1995, University Pierre and Marie Curie, Paris, France, co-awarded by Sofia University, Bulgaria), MEng in Technology Management (2005, Carleton University, Ottawa, Canada), MA in Orthodox Theology (2009, University of Sherbrooke, Montreal Campus, QC, Canada) and PhD in Theology (2012, Sofia University, Bulgaria). Stoyan has published multiple articles in several research domains. His current research interests are in the fields of technology entrepreneurship and innovation management, design principles and growth modes of global technology start-ups, business analytics, topic modeling and text mining. He has also an interest in interdisciplinary issues on the interface of the natural and social sciences. %& 65 %R http://doi.org/10.22215/timreview/1457