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Journal Article
Suomala, J., Palokangas, L., Leminen, S., Westerlund, M., Heinonen, J., & Numminen, J. 2012. Neuromarketing: Understanding Customers' Subconscious Responses to Marketing. Technology Innovation Management Review, 2(12): 12-21. http://doi.org/10.22215/timreview/634
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