Introduction

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Keywords: Born-global, failure, internationalisation, premature scaling, value propositions

Introduction

Introduction

Introduction by Stoyan Tanev

The Value Proposition (VP) development practices of a company are an expression of the most fundamental organizing principles of its business (Webster, 2002). It has been defined as “a strategic tool facilitating communication of an organization’s ability to share resources and offer a superior value package to targeted customers” (Payne et al., 2017). At the same time, the concept has been often used casually and applied in a trivial fashion rather than in a more strategic, rigorous and actionable manner. According to Eggert et al.

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Welcome to the March issue of the Technology Innovation Management Review. This month features papers from the ISPIM Connects Global Conference "Celebrating the World of Innovation" held on December 7th–8th, 2020. This special issue continues our ongoing fruitful cooperation with the ISPIM society in promoting and spreading knowledge and experience in innovation management around the world.

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Introduction

Introduction

1. Introduction

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