University of Vaasa
Arto Rajala is Professor of Marketing at University of Vaasa (Finland).He earned his doctoral degree in Marketing from the Helsinki School of Economics. Rajala's current research interests include innovation management, customer value creation, business-to-business service development, and business networks. He has published his research e.g. in Industrial Marketing Management, Journal of Business Research, Entrepreneurship Theory and Practice, International Journal of Technology Management, and International Journal of Revenue Management, and Technology Innovation Management Review.