October 2014 Download this article as a PDFAbstract

A safer online world is required to attain higher levels of productivity and creativity. We offer a view of a future state of the online world that places safety, productivity, and creativity above all else. The online world envisaged for 2030 is safe (i.e., users communicate with accuracy and enduring confidence), productive (i.e., users make timely decisions that have an ongoing global effect), and creative (i.e., users can connect seemingly unrelated information online). The proposed view differs from other views of the future online world that are anchored around technology solutions, confrontation, deception, and personal or commercial gain. The following seven conditions characterize the proposed view of the online world: i) global-scale autonomous learning systems; ii) humans co-working with machines; iii) human factors that are authentic and transferrable; iv) global scale whole-brain communities; v) foundational knowledge that is authentic and transferrable; vi) timely productive communication; and vii) continuous technological adaptation. These conditions are expected to enable new social-behavioural, socio-technical, and organizational interaction models.


The nature of the online world of the future is best understood by explaining the properties of safety, productivity, and creativity. Understanding these properties requires more than technology debates. Although technology is indeed important, today we have a unique opportunity to shape the future of the online world for the greater good. However, we must understand the underlying causes of the complexity that is emerging as layers of cognition, computation, and connection evolve.

We illustrate our vision as a shift over time towards increased safety and situational understanding. As Figure 1 shows, we are now living in an unsafe world with limited situational understanding. The shift over time shows us reaching the future state by first moving to a safer world with increasing situational understanding (i.e., machines are connected but humans and machines are only loosely connected) and then moving to a safe world that provides more situational understanding (i.e., human-machine convergence, awareness, and autonomy). As a result of this shift, we envision a future environment in which: i) productivity is uniquely enabled through instantaneously and safely connecting information elements and ii) transformational creativity is uniquely enabled through instantaneously and safely connecting together seemingly unrelated information.

Figure 1

Figure 1. Progression from today’s environment to our vision of the future online world in 2030

In this article, we share our vision of the online world of the future by first describing safety, productivity, and creativity and then identifying the set of key conditions of a safer environment expected to enable unprecedented levels of productivity and creativity in the future. Further, we explore how the key conditions depend on one another and provide an example scenario to illustrate a domain-specific application that satisfies these conditions. Finally, we present the progression from today’s environment to our vision of the future online world and position competing views of the future online world in terms of excludability and consumption rivalry using quadrant-style representations.

This article makes three contributions. First, it explicitly links safety properties to significant increases in productivity and creativity. Second, it postulates a set of research questions that should be answerable if the underlying properties of safety, productivity, and creativity are adequately understood. Third, the article identifies a set of key conditions of the online world of the future.

Online World of the Future

This section describes safety, productivity, and creativity in the context of the online world of the future.


To unleash unprecedented levels of productivity and creativity, the online world of the future must be safe (i.e., enable communication with accuracy and with enduring confidence). To be safe, the online world must be protected from: i) pernicious actors (e.g., individuals, groups, organizations, or nation-states) that strive to undermine and to unjustly benefit from the work of others, and ii) unintended disruption (e.g., user errors that have negative side effects) (Leveson, 2013). If Maslow’s hierarchy of needs can be addressed with technology (Gerstein, 2014), information may be utilized as a foundational element that is authentic and is transferrable to others – in a manner that is beneficial to the world at large.

The online world of today is not engineered for safety (Leveson, 2013). We benefit from state-of-the-art knowledge of the theory and practice of safety properties in the context of cybersecurity, especially from a technical perspective. However, it is clear to us that there is no underlying theory that explains cybersecurity-related phenomena within the technical domain let alone associated safety properties that include dynamic and social characteristics, which are widely viewed to be more important than technical ones. Existing theories apply to restricted sub-domains of the overall problem space, such as cryptography, and therefore only explain phenomena within highly restricted contexts that do not have the semantic power or scope to explain other safety-related properties that concern the behaviour of the adversary and the behaviour of those who are under attack (Craigen et al., 2013).

If an underlying theory of safety existed, the following example research questions, amongst many others, would be answerable:

  • Under what conditions does an attacker have an advantage over an infrastructure protector?
  • Why do many infrastructure protectors and users not adopt effective mechanisms to provide safety and privacy?
  • What are the resources, processes, and values to concurrently provide online safety and privacy to users?
  • What are the characteristics of the individuals and organizations that are most likely to attack?
  • What are the enhanced characteristics of safety through disclosure (i.e., by being open and not by being proprietary)?


Productivity is inherently based on association or association by similarity or co-occurrence (Dubitzsky et al., 2012). We adopt the perspective that productivity is related to the efficiency and effectiveness of understanding and utilizing existing connections amongst known information elements. This view implies that information has been pre-selected to serve a purpose that is already defined and whose utility is already appreciated. Supporting technologies focus and simplify information relevant to a user’s task that can accommodate discovery but within a relatively closed context. Compared to creativity gains, which are new, surprising, and of value, productivity gains, which are more conventional in nature, happen under routine conditions that are already known (Dubitzsky et al., 2012).

We foresee a future environment in which productivity is fundamentally enabled through instantaneous and safe connections among information elements. Productivity gains will remain conventional in nature but will happen in a profoundly different way. Users will be able to make timely decisions that have an ongoing global effect when information is available instantaneously, with accuracy and with enduring confidence, and senders and receivers of information are available instantaneously on a global scale. Achieving this level of productivity will require global-scale systems that interact to learn and converge on solutions autonomously when constantly assessing the meaning of connections that are known to exist amongst known information elements.

If an underlying theory of productivity existed, the following example research questions would be answerable:

  • How do individuals in groups create reference frames that anchor their actions?
  • How can we improve organizational performance through collective knowledge?
  • How does communicating with fidelity and with enduring confidence specifically relate to productivity?
  • Which communications are urgent or important?
  • How are instantaneous communications and timely decisions, which can have a global effect, synchronized?


Psychologists and neuroscientists are actively investigating the process of creativity. The work of Andreasen (2005); Csikszentmihalyi (1996); Gilovich, Griffin, and Kahneman (2002); and Kahneman (2011) are examples of well-known research within these two areas. Duxbury (2012) assesses the process of creativity and its relationship to innovation. Cognitive and computer scientists are investigating how computers can be designed to autonomously manipulate abstract concepts while Boden (1999) is concerned with computer models of creativity.

Transformational creativity constitutes the deepest form of creative processes in Boden’s (1994) model of creativity. Transformational creativity leads to breakthroughs because established conceptual spaces or thinking styles, which limit types of thought, are transformed so that thoughts that were inconceivable within existing conceptual spaces are now possible (Dubitzsky et al., 2012). This level of creativity requires connecting seemingly unrelated information through computational creativity (Boden, 1999), bisociation (Koestler, 1964), and other approaches. These approaches lead to new, surprising, and valuable breakthroughs when normally distinct and unrelated contexts or categories of objects are mixed in one human or machine mind. Bisociation goes beyond associative styles of thinking that are based on established routines (Dubitzsky et al., 2012).

In the online world of the future, instantaneous and safe connections among seemingly unrelated information will enable transformational creativity. Humans and machines will be able to: i) communicate with accuracy and with enduring confidence and ii) make timely decisions that have an ongoing global effect. Through computational creativity and human-machine convergence, humans and machines will learn together to discover new knowledge and to assess (un)certainty.

If an underlying theory of creativity existed, the following example research questions, amongst many others, would be answerable:

  • How do people working in creative domains employ creative thinking to connect seemingly unrelated information?
  • What does it mean to combine elements from incompatible domains to generate creative solutions and insight?
  • How do you teach humans or machines to be creative?
  • How do you develop machine-based solutions that support creative thinking?
  • How can machines be used to define and construct artificial conceptual spaces that generate creative insight and solutions?

Seven Conditions and Their Interdependencies

The conditions listed below characterize our view of the online world of the future. Together, they are intended to comprise the circumstances of a safer environment that will foster unprecedented levels of human-machine creativity and productivity. Within this online environment, the intellectual capacities of humans and machines converge for the betterment of humankind through unified knowledge, instantaneous communications, and continuous change, which together lead to transformational creativity. This list has been formulated based on our collective knowledge and experience.

The key conditions of the online world of the future that enables a new level of creativity, productivity, and safety for humans worldwide are:

  1. Global-scale autonomous learning systems: Systems and networks will continuously learn at a global scale and therefore will adapt their interactions to autonomously interpret new information and to discover new knowledge, including automatically assessing the uncertainty of this new information or knowledge.
  2. Humans co-working with machines: Humans (providing insight and understanding) and systems/networks (interpreting information at scale) will interwork to assess and to achieve joint goals to predict continuously emerging complex phenomena.
  3. Human factors are authentic and transferrable: Cognitive characteristics, which indicate how people think, how people interact, and how societies and groups behave, will be inherent within interactions, allowing communication with fidelity and therefore with confidence.
  4. Global-scale whole-brain communities: Societal formations, which provide human-driven informed insights, will emerge, interact, and disband in a manner that is open and appropriately beneficial to community participants so that the right minds can work on the right problems at the right time.
  5. Foundational knowledge is authentic and transferrable: Creative and productive outcomes are propagated independently of the lifetime of particular individuals or organizations; the future interpretation of these productive outcomes may happen safely.
  6. Timely productive communication: Every contemplated interaction can happen appropriately and instantaneously with knowledge of other interactions or previous creative and productive outcomes.
  7. Continuous technological adaptation: The online world of the future, as a safe system of systems, dynamically evolves to enable creative and productive outcomes, including the incremental transformation of the world of today to a fully digitally enabled society of the future.

We consider these conditions as a starting position. They should be continuously validated, refined, and adjusted as progress is made evolving underlying theories, as technological solutions are researched and developed, and as detailed field trials are conducted over time.


Figure 2 illustrates how the seven conditions identified in the previous section relate to one another.

In our view of the online world of the future, Condition 1 (Global-scale whole-brain communities) is purely a human-oriented condition. Three conditions are part of the human-machine divide: Condition 2 (Humans co-working with machines), Condition 3 (Human factors are authentic and transferrable), and Condition 5 (Foundational knowledge is authentic and transferrable). Finally, three conditions are purely systems/network conditions: Condition 4 (Global-scale autonomous learning systems), Condition 6 (Timely productive communication), and Condition 7 (Continuous technological adaptation).

Figure 2 indicates that Global-scale whole-brain communities and Global-scale autonomous learning systems are two control points; the former is driven by humans and the latter is driven by systems/networks. These two conditions depend on each other through their direct dependence with Humans co-working with machines, Human factors are authentic and transferrable, and Foundational knowledge is authentic and transferrable. Within the scope of systems/networks, Global-scale autonomous learning systems directly depends on Timely productive communication and Continuous technological adaptation.

Figure 2

Figure 2. Dependencies among the seven conditions of the online world of the future

An Example

Here, we offer an example scenario of the online world of the future. The scenario describes the dynamic interoperation of two initially decoupled financial systems that specialize in maintaining knowledge and providing predictions about the energy sector of the economy. Consider two global-scale financial analysis systems – System A and System B – in which value is being created based on the present-value analysis of future cash flows. Each system is, in essence, implementing a future-oriented process that projects current economic performance over a time span applicable to the nature of a given business activity and its market segment. In such projections, there is often a distinction made between shorter-term and longer-term predictions and any analytic outputs may be indicator- or magnitude-based information. In this context, data-driven change that minimizes human intervention and bias must be systematically integrated with human-driven information that is the result of naturally adaptive and perceptive processes.

The clients who use System A are concerned with shorter-term predictions. The clients who use System B are concerned with longer-term predictions. Each system provides results of scenario analyses, knowledge about the energy sector and its conditions, cash flow projections, and valuation assessment for the shorter- or longer-term timeframes. For timeliness, System A projects cash flow and assesses valuations online and in real time. For greater accuracy, System B projects cash flow and assesses valuations offline and on demand.

These two systems are global-scale autonomous learning systems that can safely communicate with accuracy and with enduring confidence. Through known connections with known information elements in the financial domain, these two systems discover each other and establish a dynamic connection to interoperate in order to leverage each other’s preferred stock predictions. System A is now able to use System B’s longer-term predictions to validate its shorter-term predictions. System B is now able to use System A’s shorter-term predictions to validate its longer-term predictions. This scenario provides an example of productivity gains through timely decisions that have an ongoing global effect. The predictions made by both systems have now been markedly improved. This interaction has happened autonomously because of timely productive communication and the dynamic reconfiguration of each system is an example of continuous technological adaptation.

Now consider human-driven information that is the result of naturally adaptive and perceptive processes. Because human factors are authentic and transferrable and foundational knowledge is authentic and transferrable, the human specialists of System A and System B have not only been alerted to the improved accuracy of their system’s predictions but also to the human factors, the cognitive conditions, which led to how and why these new predictions were made. Because the human specialists of System A and System B are humans co-working with machines, they may interact with their respective systems to clarify any ambiguities or apparent contradictions and to more deeply understand the implications with respect to how they must adjust, from a human-driven information perspective, their shorter- or longer-term predictions. The new information may be utilized as foundational elements that are authentic and are transferrable because the two systems safely communicated with accuracy and with enduring confidence.

Finally, because they now know about each other and understand how and why each other came to the conclusions they came to, a specialist of System A and a specialist of System B, who live in very different parts of the world, start working together as a global-scale whole-brain community to assess any remaining ambiguities or contradictions. To resolve one contradiction, for example, one of the specialists has the sudden insight to analyze the situation from a completely different perspective by working with another specialist who is an expert in smart grids and distributed control systems for the energy sector. Acting as a global-scale whole-brain community, the three analysts are able to formulate a set of unique hypotheses, which they plan to test at scale through having the financial analysis systems interact in a restricted manner with the energy control systems of the companies that were associated with their financial predictions. This is an example of breakthrough thinking by connecting seemingly unrelated information.

As humans co-working with machines, they ensure, through human factors are authentic and transferrable and foundational knowledge is authentic and transferrable that the shorter- and longer-term predictions of their respective systems reflect this new knowledge and the thinking that was required to understand how and why this was the case.


In this section, we compare our view of the future of the online world and three competing visions: the Industrial Internet (Annunziata, 2013), the Internet of Things (Wikipedia, 2014), and the Internet of Everything (Cisco Systems, 2014). Figure 3 positions the four views of the future of the online world in terms of their excludability and consumption rivalry. These distinctions are important because they guide human action, and humankind can choose what to do with the Internet. For example, humankind can make Internet access similar to:

  1. air: difficult to exclude, low rivalry
  2. public parks: easy to exclude, low rivalry
  3. food: easy to exclude, high rivalry
  4. fish stocks: difficult to exclude, high rivalry

Today, depending on location, access to the Internet may follow any one of these four analogies.

Figure 3

Figure 3. Positioning competing views of the future online world

Figure 3 indicates that the Industrial Internet will exclude many from benefiting from what it has to offer and will increase rivalry among the few. Our vision is represented as air; you cannot exclude people from breathing air and breathing as much air as you want does not take away the air that others breathe. There is the same technological underpinning for both cases, but very different economic models apply.

Consider further that the Internet goes beyond just access. Humankind has more choices to make, because the Internet also encompasses social and cultural issues, including intellectual property rights and ethical concerns. In general, we can think of the Internet, like other systems, as having three layers composed of the cognition, computation, and connection layers (Tibbs, 2013). Today, for Western society, most elements of the connection layer are like food (easy to exclude, high rivalry), most of the elements of the cognition layer are like parks (easy to exclude, low rivalry), and most elements of the computation layer are like fish stocks (difficult to exclude, high rivalry).


The safety of the online world of the future is an important precondition for a profound enhancement of human productivity and creativity by 2030. Safety properties of the online world of the future must ensure information elements are authentic and transferable to others at a global scale of interaction. We believe that, through association, enhanced productivity will be achieved by safely and instantaneously connecting known information elements, including by autonomous learning systems that operate at a global scale. We believe that, through bisociation, enhanced creativity will be achieved by safely and instantaneously connecting information elements that were previously viewed to be disparate in nature, including through computational creativity and human-machine convergence.

When making progress towards understanding the scientific underpinnings of the online world of the future, we have presented a set of example research questions that we believe should be addressed or further refined. We have also presented the progression from today’s environment to our vision of the future online world and positioned competing views of the future online world in terms of excludability and consumption rivalry using a quadrant-style representation.

Finally, if machines and humans are to interact and collaborate more systematically, we need to start thinking about the ethical values – and not only the creative and productive skills – that will be assigned to these machines when the outcomes of their decisions will apply to human populations, in the sense that solutions that are productive from a collective perspective can erode individual freedoms.



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Keywords: bisociation, cybersecurity, excludability, future vision, Industrial Internet, Internet, Internet of Everything, Internet of Things, online, productivity, rivalry, safety, security

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