Jennifer Percival

University of Ontario Institute of Technology

Dr Jennifer Percival is Associate Dean of the Manning School of Business at the University of Massachusetts in Lowell, MA, in the United States. Previously, she was an Associate Professor and Associate Dean - Programs within the Faculty of Business and IT, at the University of Ontario Institute of Technology (UOIT). Dr. Percival's recent research integrates her background in Management Science with healthcare and innovation management by studying the use of technology in service sectors and the complementarities that exist between various practices and integrated information systems. She is currently applying patient journey modelling techniques to various healthcare domains as well as developing a more general proces modeling technique for e-services. As part of the Artemis project, Dr. Percival has worked with HQP to develop a real-time application for the collection and codification of nursing note information for integration of this environmental and clinical data with the physiological data. The environmental data will be used to aid in the identification of data artefacts in the physiological streams to improve decision support and diagnosis algorithms. Recently, Dr. Percival has collaborated with numerous industry partners including that Canadian Advanced Technology Alliance (CATA) to lead a study on the barriers to commercialization in Canada as well as the initial design and testing of the i-CAT intelligent community assessment tool. Dr. Percival was also one of the initial members of the statistics research centre at UOIT and has consulted on many projects related to survey design and administration. She has been working closely with Dr. Carolyn McGregor to extend the Patient Journey Modeling Architecture (PaJMa) designed specifically for healthcare and focuses on providing a visual representation of the processes involved in a patient journey to support innovation and e-health integration in clinical practice.